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Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study

Posted on Dec 16th, 2016
Written by TopRank Marketing
  • Blog
  • B2B Marketing
  • Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study
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    Get Proof: The Case for B2B Marketing on LinkedIn [Infographic]
    A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions Blog

    Facebook Page Layout Changes: How Marketers Should Respond
    Facebook pages have a new layout for visitors — bumping up videos and photos underneath shopping recommendations where popular content used to live. Not a fan? Not to worry! You can still edit the order of your page’s content by editing the order of the sidebar tabs. Social Media Examiner

    Searchmetrics Ranking Factors – Rebooting for Relevance
    A new study from Searchmetrics found what we’ve been suspecting all along — keywords are losing some of their oomph in terms of SEO, while engagement and relevance metrics lend more weight to rankings. Content quality, and proper meta data, are a powerful combination. The study is full of other helpful metrics to hone in on the state of search. Searchmetrics

    The Current State of the Content Marketing Ecosystem [INFOGRAPHIC]
    As we’ve seen in recent news, content production is becoming more of a priority for marketers across industries. But within the small subset of marketers across industries, there are some significant differences between content philosophies and perceptions. Those differences are outlined in this handy infographic. Search Engine Journal


    B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals
    When it comes to content-enabled campaigns, marketers are seeing success. MarketingProfs reports: “Some 41% of respondents say content-enabled campaigns have 20-30% higher open rates than traditional campaigns; 13% say content-enable campaigns have open rates that are more than 30% higher than traditional campaigns.” MarketingProfs

    Snapchat Adds 4 New Features, Including Much-Requested Group Chat
    Snapchat has made four major additions to their platform in terms of features: Enabling group chats for up to 16 people, Shazam capability to help users easily identify songs within the app interface, scissors that allow users to cut out part of a message and turn it into a sticker, and a paintbrush that allows users too customize their snaps to their artsy heart’s content. AdWeek

    Facebook Reveals New Advertiser Number Flaws
    Ad Age reports: “Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.” Ad Age

    Instagram Begins Rolling Out Live Video in U.S.
    Last month, Instagram announced that their live video feature within Instagram Stories was en-route, and it’s now official. This rollout will begin with users in the U.S. this week, and globally in the next few weeks. SocialTimes

    What were your top online marketing news stories this week?

    I’ll be back next week with more top online marketing news. If you can’t wait, follow @toprank on Twitter or subscribe to our blog for the latest and greatest in the online marketing world.

    Disclosure: LinkedIn is a TopRank Marketing client.