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50 Influential Women in Content Marketing

Posted on Sep 5th, 2017
Written by Lee Odden
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    50 Influential Women Content Marketing

    With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals.

    For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all!

    content marketing influencer network visualization traackr

    We’ve been publishing lists like this for years and with the help of Traackr for assessing topical influence, relevance, resonance and reach, I think we have another great group of content marketing smarties for you to follow.

    Please don’t confuse a list like this on one topical dimension and three sorting criteria as the same thing as developing an influencer list for a marketing program. That requires deeper topic distillation, customer insight, influencer audience analysis, content stage to influencer mapping and customization based on goals, channel, competition, resources and timeframe. You can tell I’m a consultant, can’t you?!

    One big change for this particular content marketing influencer list is that I decided to focus on the top women in content marketing. Outside of the obvious, one of my main motivations for this emphasis is that there isn’t a marketing conference operating today that isn’t scrambling to find more women to speak. I hope this list helps organizers connect with some great talent.

    Ranking criteria is based on “content marketing” using a mix of topical relevance, resonance / engagement on the topic with the audience and reach, or network size. According to Traackr….

    The “Most Engaging Influencer” Award (for men and women combined) goes to:

    Ann "Queen of Content" Handley
    Ann Handley
    Chief Content Officer

    Here are the remaining 49 Influential Women in Content Marketing:

    Carla Johnson @carlajohnson
    Keynote Speaker, Author, Storyteller and Creative Explorer
    Type A Communications

    Erika Heald @sferika
    Marketing Consultant
    Erika Heald Consulting

    Pam Didner @pamdidner
    Senior Marketing Consultant, Author, Speaker
    Relentless Pursuit

    Rachel Parker @rachparker
    Content Marketing Consultant
    Resonance Content Marketing

    Donna Moritz @sociallysorted
    Digital Content Strategist, Social Media Trainer, Visual Storyteller, Visual Content Strategy
    Socially Sorted

    Gini Dietrich @ginidietrich
    Chief Executive Officer
    Arment Dietrich, Inc.

    Cathy McPhillips @cmcphillips
    Vice President of Marketing
    Content Marketing Institute

    Melanie Deziel @mdeziel
    Brand Strategy Consultant and Speaker
    Mdeziel Media

    Mari Smith @marismith
    Keynote Speaker, Author, Facebook Trainer, Social Media Evangelist
    Mari Smith Social Media Speaker & Consultant

    Heidi Cohen @heidicohen
    Chief Content Officer
    Actionable Marketing Guide

    Deirdre Breakenridge @dbreakenridge
    Pure Performance Communications

    Peg Sieren Miller @pegmiller
    Vice President Marketing
    Tax Guard

    Michele Linn @michelelinn
    Vice President of Content
    Content Marketing Institute

    Andrea Fryrear @andreafryrear
    Editor in Chief
    The Agile Marketer

    Jennifer Gregory @byjengregory
    Freelance Content Marketing Writer and Strategist

    Ardath Albee @ardath421
    CEO & B2B Marketing Strategist
    Marketing Interactions

    Ashley Zeckman @azeckman
    Director of Agency Marketing
    TopRank® Marketing

    Maureen Jann @maureenonpoint
    Managing Director
    SuperDeluxe Marketing

    Berrak Sarikaya @berrakbiz
    Amplify Your Biz LLC

    Val Swisher @valswisher
    Founder & CEO
    Content Rules, Inc.

    Pamela Muldoon @pamelamuldoon
    Campaign and Content Strategist
    The Pedowitz Group

    Zontee Hou @zontee_hou
    President and Founder
    Media Volery LLC

    Rebecca Lieb @lieblink
    Advisory Board Member
    Netswitch Technology Management, Inc.

    Amy Higgins @amywhiggins
    Account Manager
    TopRank Marketing

    Melissa Eggleston @melissa_egg
    User Experience Researcher

    Amanda Todorovich @amandatodo
    Director, Content Marketing
    Cleveland Clinic

    Stephanie Losee @slosee
    Head of Content

    Jacquie Chakirelis @jacquiechak
    Market Manager
    Aviatra Accelerators

    Carrie Hane @carriehd
    Principal Strategist

    Ahava Leibtag @ahaval
    Aha Media Group

    Colleen Jones @leenjones
    Content Science

    Sharon Toerek @sharontoerek
    Toerek Law

    Ruth P. Stevens @RuthPStevens
    eMarketing Strategy

    Katrina Neal @katrina_neal
    Content Marketing Evangelist

    Deana Goldasich @goldasich
    Well Planned Web, LLC

    Kristina Halvorson @halvorson
    Founder and CEO
    Brain Traffic, Confab Events

    Clare Mcdermott @soloportfolio
    Chief Content Officer Magazine

    Monina Wagner @moninaw
    Social Media Community Manager
    Content Marketing Institute, a UBM company

    Susan Borst @susanborst
    Deputy Director, Mobile

    Heather Hurst @hehurst
    Director, Corporate Marketing

    Lisa Mattson @lisamattsonwine
    Marketing Director
    Jordan Vineyard & Winery

    Amanda Changuris @amandachanguris
    Associate Director of Corporate Communications
    BNY Mellon

    Amisha Gandhi @amishagandhi
    Head of Influencer Marketing

    Tami Cannizzaro @tamicann
    Vice President, Head of North America Marketing
    CA Technologies

    Heather Pemberton Levy @heathrpemberton
    Vice President, Content Strategy Publishing

    Anna Hrach @annabananahrach
    Convince & Convert

    Michelle Park Lazette @mp_lazette
    Writer, Corporate Communications
    Federal Reserve Bank of Cleveland

    Margaret Magnarelli @mmagnarelli
    Managing Editor, Content and Senior Director, Marketing

    Mariah Obiedzinski @mariahwrites
    Director, Content Marketing

    BIG congratulations to Joe Pulizzi, Pam Kozelka, Joe Kalinowski, Robert Rose, Cathy McPhillips, Michelle Linn, Andrea Larick and the entire CMI team on producing the most remarkable content marketing conference over the past 7 years!

    As one of about a dozen or so people who have attended and presented at every single CMWorld conference since it started, I am proud to have been a part of such an impactful event and community. I’m also very proud of our partnership and collaboration over the years with CMI (Cathy and Joe K. especially) to help promote the Content Marketing World conference through the famous conference ebooks.

    If you’re wondering what I mean by Content Marketing World conference ebooks, here’s a list:

    2012 – 29 Secrets About Content Marketing

    201336 Content Marketers Who Rock

    2014 – Building a Content Marketing Strategy

    2014 – Building an Audience Development Strategy for Content Marketing

    2014 – A Visual Content Marketing Strategy

    2014 Showing Real ROI for Your Content Marketing

    2015 – The Big Picture of Content Marketing Strategy

    2015 – Making Content Marketing The Start of Your Marketing

    2015 – Measuring Your Content Marketing Box Office Success

    2017 – In-Flight Guide: Prepping for Your Content Marketing Expedition

    2017 – In-Flight Guide: Creating a Memorable Content Experience

    2017 – In-Flight Guide: Making the Most of your Content Journey

    I will be speaking twice at this year’s Content Marketing World. My general session presentation on big brand influencer marketing is full, but I think there might still be a few spots open for the workshop. I hope to see you there!

    Influencer Marketing Strategy A to Z
    Sept 5: 1:000pm – 3:00pm

    Workshop – Influencer Marketing Strategy A to Z

    Can you qualify who the best influencers are for your brand? Is your approach to influencer engagement transactional or relationship focused? How do you know influencer marketing efforts are actually working?

    Influencer Marketing strategies that focus on developing relationships with internal and industry experts with active networks to co-create content and drive measurable business goals are leading brands, big and small, to greater marketing success. An integrated and relationship-driven approach to influencer engagement taps a much greater resource internally and externally while contributing a quantity of quality content that can be used and repurposed.

    To take A to Z advantage of all the opportunities influencer marketing brings requires a plan. This interactive workshop will engage attendees to learn:

    • Where influencer collaboration can have the most impact for your company and customers
    • A framework for integrating influencers in content marketing programs
    • How to align influencer marketing goals with measurement
    • Options for paid influencer marketplaces vs. DIY influencer marketing platforms
    • B2B influencer marketing strategy best practices
    • B2C influencer marketing strategy best practices

    Big Brand Influencer Marketing
    Sept 6: 11:20am – 12:05pm
    Solo – Big Brand influencer Marketing: Trends & Best Practices

    New research shows 80% of marketers rate content marketing as most impacted by influencer marketing, yet only 10% of marketing budgets are allocated to the practice. As large enterprises move from experimentation to sophistication when working with influencers, it is essential to understand the trends and best practices that will drive content marketing success on the road to 2020.

    From activation to co-creation to technology recommendations, influencer marketing strategies, tactics and measurement best practices for large companies are unique and require specialized insight.

    Through a combination of research, first hand experiences across numerous large enterprise influencer marketing programs and a select number of big brand case studies, attendees will learn:

    • 3 critical reasons why influencer engagement is not right for your company
    • 5 research based best practices driving influencer content success at large brands
    • 3 lessons learned from big brand influencer campaigns
    • 5 influencer marketing platforms, marketplaces and tools to help integrate and scale