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Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

Posted on Oct 20th, 2017
Written by Lee Odden
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  • Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward
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    The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs

    The four habits of successful data-driven marketers. Econsultancy invited marketing experts to discuss what they do, the problems they face, and how they overcome obstacles which revealed 4 keys to data-driven marketing success from data management, to testing hypothesis and proper attribution models. Econsultancy

    Twitter introduces a new video-centric ad format. The Video Website Card starts out as an auto-playing video with a customizable headline, which then opens up to a larger video and website preview, and ultimately directs viewers to the advertiser’s chosen website when they tap on it. Will this format take off? TechCrunch

    Facebook Live cuts out the middle man, adds its own screen-sharing feature. Now this seems like a great feature for educational content. Facebook has added an option to share your screen directly on Facebook Live, eliminating the need for other software for many users. TheNextWeb

    Top Brands by Customer Loyalty 2017

    Fall 2017 Taking Stock With Teens report reveals favorite social networks. 47% of respondents say Snapchat is their favorite social network, and 24% say Instagram is their favorite. Guess which network only received 9% of the vote? Face who? MarketingProfs

    Somehow, this is news. Snapchat is selling an $80 dancing hot dog costume on Amazon. The costume is based on Snapchat’s new celebrity character: the app’s dancing hot dog filter that quickly became an internet meme sensation over the summer. Business Insider

    Eric Ward
    The Search Community lost the Father Of Link Building, Eric Ward, aka Link Moses.
    I met Eric Ward at my first Pubcon conference about 2004 or 2005, approaching him at a table to see if this SEO celebrity would be friendly to a nobody like me. Eric was the most generous, welcoming person I could have met and that openness is something that has stuck with me over the many years since. Eric was a really good guy and a true original when it came to search marketing and link building.

    Like many in our industry, I learned a lot from Eric about low risk, high impact and high value link building and online PR. He used a photo I took of him in 2006 as his profile photo online and it always made me happy that he liked that image enough to use it. Eric will be missed and I wish the most heartfelt condolences to his family and friends. See the outpouring of commentary on Search Engine Roundtable.

    IBM Watson Webinar Lee Odden Michael Trapani
    Save the date! Oct 26 I will be co-presenting a webinar: Connecting the Dots From Data to Better Customer Experiences with IBM Watson’s Michael Trapani. This is a free webinar and will highlight the new realities of the customer journey, obstacles caused by fragmented data and tools. We’ll also cover how a best answer strategy + cognitive marketing can deliver insights and context for creating conversations with customers that are relevant, personalized, meaningful and consistent across channels. Don’t miss it! More info here.

    What was the top digital marketing news story for you this week?

    Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on YouTube.