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Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Posted on Jun 13th, 2018
Written by TopRank Marketing
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  • Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”.

    And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content.

    To help uncover some of the tried and true content marketing tactics that have stood the test of time, we’ve tapped into the minds of some of Content Marketing World’s top speakers who shared expert advice in our new eBook: The Ultimate Guide to Conquering Content Marketing.

    But first, here are some fun fun 8-bit videos featuring your favorite content marketing experts and a preview into the type of game-winning advice you can find in our new guide.

    Content Marketing Strategy Experts

    Featuring: Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic and Tamsen Webster

    Content Marketing Planning

    Featuring: Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus and Andy Crestodina

    Content Marketing Creation

    Featuring: Ann Handley, Melanie Deziel, Mitch Joel, Michelle Park Lazette, Pam Didner and Dave Charest

    Content Marketing Amplification & Distribution

    Featuring: Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy and Heidi Cohen

    Content Marketing Measurement

    Featuring: Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz

    34 Classic Content Marketing Tactics from Top CMWorld Speakers

    Robert Rose
    Chief Troublemaker, The Content Advisory
    @Robert_Rose

    Classic Content Tip: As part of the creation process, we have to ask how every piece of content we create delivers value to our audience first, and us second. It is an approach that will never fail. @Robert_Rose #CMWorld Click To Tweet

     

    Nichole Kelly
    Chief Consciousness Officer, The Conscious Marketing Institute
    @nichole_kelly

    Classic Content Tip: Just because you can doesn't mean you should. Acting with integrity is a competitive [email protected]_kelly #CMWorld Click To Tweet

     

    Tim Washer
    PowerPoint Comedian/Emcee, Ridiculous Media
    @timwasher

    Classic Content Tip: Interview customers to get short, actionable advice that other organizations can learn from. This can be published via video, audio or a simple text Q+A. @timwasher #CMWorld Click To Tweet

     

    Ellie Mirman
    CMO, Crayon
    @ellieeille

    Classic Content Tip: Time and time again, I turn to blogging: it's a simple way to house a variety of content even as it evolves to serve different media, channels, and strategies. @ellieeille #CMWorld Click To Tweet

     

    Peter Krmpotic
    Group Product Manager, Adobe
    @peterkrmpotic

    Classic Content Tip: Aim for quick iterations, leading to faster insights, and creating a self-tuning system. @peterkrmpotic #CMWorld Click To Tweet

     

    Tamsen Webster
    Founder & CEO, Find the Red Thread
    @tamadear

    Classic Content Tip: Find the truth that makes a problem impossible to ignore. @tamadear #CMWorld Click To Tweet

     

    Amanda Todorovich
    Senior Director – Content & Creative Services, Cleveland Clinic
    @amandatodo

    Classic Content Tip: Great content answers questions and solves problems for your customers. When you do that – no matter what platform or format – it works and generates engagement every time. @amandatodo #CMWorld Click To Tweet

     

    Courtney Cox
    Manager, Digital Marketing – Children’s Health
    @courtewakefield

    Classic Content Tip: No matter how marketing changes, listening will always be the greatest asset of a content marketer. @courtewakefield #CMWorld Click To Tweet

     

    Eli Schwartz
    Director of Organic Product, SurveyMonkey
    @5le

    Classic Content Tip: Google’s non-English language ranking algorithm will always lag the advancements made in English search. @5le #CMWorld Click To Tweet

     

    Jay Acunzo
    Founder, Unthinkable Media
    @jayacunzo

    Classic Content Tip: Prioritize resonance over reach, and the latter (and everything else you seek as a marketer) gets far easier. To do so, look for a small number of people reacting in big ways to your work. @jayacunzo #CMWorld Click To Tweet

     

    Carla Johnson
    President, Type A Communications
    @carlajohnson

    Classic Content Tip: Put your customer first. Creating content that delivers value to them will always align your time, talent and resources with what delivers the best ROI. @carlajohnson #CMWorld Click To Tweet

     

    Heather Pemberton Levy
    Vice President, Content Marketing – Gartner
    @heatherpemberton

    Classic Content Tip: Always look in your rearview mirror at the traffic driving to your content and further down the road at the next content asset in the buyer’s journey. @heatherpemberton #CMWorld Click To Tweet

     

    Zari Venhaus
    Director Corporate Marketing Communications, Eaton
    @zvenhaus

    Classic Content Tip: Nothing beats knowing your audience. Today, there are so many more ways to target – the how is evolving, but nothing will ever replace understanding what drives your customers. @zvenhaus #CMWorld Click To Tweet

     

    Andy Crestodina
    Principal – Strategic Director, Orbit Media
    @crestodina

    Classic Content Tip: Learn something useful... Try it... Test it... Then teach it. @crestodina #CMWorld Click To Tweet

     

    Ann Handley
    Chief Content Officer, MarketingProfs
    @annhandley

    Classic Content Tip: Leaders are readers, as Harry S. Truman said. I’d add that leaders are writers, too. If you want to improve the quality of both your ideas and your thinking… you need to regularly write. @annhandley #CMWorld Click To Tweet

     

    Melanie Deziel
    Branded Content Consultant, Mdeziel Media
    @mdeziel

    Classic Content Tip: When all else fails, ask what you can teach your audience. Educational content provides evergreen value and proves your expertise to customers and potential customers alike. @mdeziel #CMWorld Click To Tweet

     

    Mitch Joel
    President, Mirum
    @mitchjoel

    Classic Content Tip: Write stuff that matters. Write stuff that has depth. Nobody else is doing this (well) anymore. It's because they suck at writing (trust me ;). @mitchjoel #CMWorld Click To Tweet

     

    Michelle Park Lazette
    Writer, Federal Reserve Bank of Cleveland
    @mp_lazette

    Classic Content Tip: My chicken test is a set of 3 questions I use to vet any content idea. Does the topic involve or interest our target audience? Is the idea timely? And does the idea have a so-what? @mp_lazette #CMWorld Click To Tweet

     

    Pam Didner
    Author, Global Content Marketing
    @pamdidner

    Classic Content Tip: SEO! Invest time and resources into keyword research, analytics and scoping out your content. If you want your content to be seen, align your content marketing with your SEO goals. @pamdidner #CMWorld Click To Tweet

     

    Dave Charest
    Director Content Marketing, Constant Contact
    @davecharest

    Classic Content Tip: Stay focused on the fundamentals of human nature. Even as technology changes, the fundamentals that make us people do not. Understand how those fundamentals apply to a new environment. @davecharest #CMWorld Click To Tweet

     

    Ian Cleary
    Founder, RazorSocial
    @IanCleary

    Classic Content Tip: Relationship building. When you build up a network of influential friends it's like having many pac mans in one game and they are all on your side. @IanCleary #CMWorld Click To Tweet

     

    Lee Odden
    CEO, TopRank Marketing
    @leeodden

    Classic Content Tip: Nothing gobbles up Pac-Dots like content co-created with highly credible experts. Influencers w/ active networks of relevant audiences can demystify marketing mazes and open up infinite opportunity! @leeodden #CMWorld Click To Tweet

     

    Vishal Khanna
    Director of Marketing & Communications, HealthPrize Technologies
    @bediscontent

    Classic Content Tip: Read employment listings for the types of prospects you target to find out how their success is measured, and then develop content that helps them succeed. @bediscontent #CMWorld Click To Tweet

     

    Juntae DeLane
    Sr. Digital Brand Manager, University of Southern California
    @juntaedelane

    Classic Content Tip: You need to be able to go where your audience is and speak to them in a language they can understand. Identify how and where they engage with content, & incorporate that info into your strategy. @juntaedelane… Click To Tweet

     

    Doug Kessler
    Co-Founder & Creative Director, Velocity Partners
    @dougkessler

    Classic Content Tip: It’s really hard to fail at simply interviewing really smart people who know about the topic. Do your homework, ask good questions and stand back. @dougkessler #CMWorld Click To Tweet

     

    Joe Pulizzi
    Founder, Content Marketing Institute
    @joepulizzi

    Classic Content Tip: Email, email, email. Getting and keeping opt-in email subscribers continues to be the key to content marketing success. @joepulizzi #CMWorld Click To Tweet

     

    Justin Levy
    Public Speaker
    @justinlevy

    Classic Content Tip: The one tried and true tactic that I will always go back to even as marketing evolves is the need for a blog. @justinlevy #CMWorld Click To Tweet

     

    Heidi Cohen
    Chief Content Officer, Actionable Marketing Guide
    @HeidiCohen

    Classic Content Tip: Like other forms of marketing, content marketing requires a documented strategy that ties your business goals to measurable results. @HeidiCohen #CMWorld Click To Tweet

     

    Christopher Penn
    Founder & Chief Innovator, Brain+Trust Insights
    @cspenn

    Classic Content Tip: Essential for any form of content is audience centricity. Do it in a way that provides value, educates, entertains and engages your audience. @cspenn #CMWorld Click To Tweet

     

    Mathew Sweezey
    Principal of Marketing Insights, Salesforce
    @msweezey

    Classic Content Tip: Ask! Ask what they want, don't assume. Once you make it Ask if they liked it, and how to make it better. @msweezey #CMWorld Click To Tweet

     

    Michael Brenner
    Founder, Marketing Insider Group
    @brennermichael

    Classic Content Tip: Create content using the keywords buyers use, the content they read and share and the offers that convert. @brennermichael #CMWorld Click To Tweet

     

    Michael Pratt
    CEO, Panamplify
    @mikepratt

    Classic Content Tip: Try and discover what solutions to problems your clients are searching for and write content that becomes that solution. @mikepratt #CMWorld Click To Tweet

     

    Ron Tite
    Founder & CEO, Church+State
    @rontite

    Classic Content Tip: Massive wins come from doing something that has never been used before. @rontite #CMWorld Click To Tweet

     

    Matt Heinz
    President, Heinz Marketing
    @heinzmarketing

    Classic Content Tip: Finish content with a question. Actively engage your audience. @heinzmarketing #CMWorld Click To Tweet

    Want More Game-Winning Content Marketing Advice?

    For more from our Content Marketing World speakers, check out the full guide below: