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Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

Posted on Sep 21st, 2018
Written by Lane Ellis
  • Blog
  • News & Events
  • Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads
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    2018 September 21 News Image

    The Power of Micro-Influencers [Infographic]
    A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs

    Twitter will soon let you switch between chronological and ranked feeds
    Twitter announced that it will change how its feed works, with a forthcoming update allowing users to switch between ranked and chronological settings, offering a new layer of control. The Verge

    Despite buzz, only one-third of B2B businesses are committed to ABM, report says
    A newly-rleased Dun & Bradstreet B2B marketing data report shows limited account-based marketing implementation, and a few other surprises. Marketing Land

    Four Effective Techniques for Working With B2B Influencers
    Finding the right influencers and getting their attention can be a challenge. MarketingProfs Tom Whatley examines the situation and how to overcome many obstacles. MarketingProfs

    Twitter gives video ads a subtle lift, puts livestreams atop the timeline
    Twitter has rolled out changes which will boost video ads on the platform, and put live-streaming content in the spotlight, but will marketers benefit from the more prominent app placement? Marketing Land

    What the 2018 Forbes Cloud 100 List Has to Say About the Current Trends in B2B Technology
    An examination of Forbes recently-published report and list of private cloud companies and what it says about B2B technology trends. G2 Crowd

    2018 September 21 Statistics Image

    Vertical video ads are coming to YouTube
    YouTube announced new vertical video ads in a mobile-friendly format, and ability to tailor ads to its users’ personalized feeds, among several featured rolled out recently. The Drum

    Amazon’s B2B Marketplace Could Surpass $10 Billion
    Amazon announced that its B2B Marketplace may top the $10 billion mark, and that it is on track for a tenfold sales increase from 2016 when it began. ASICentral

    The Next Marketing Skill You Need To Master: Touch
    Forbes takes a fascinating look at haptic marketing and why digital marketers are taking notice. Forbes

    How marketers are seeing value in a proven standard: The Drum and GumGum release a report on contextual advertising
    A new report looks into how marketers are finding benefit in contextual advertising. A semantics analysis and various computer vision findings are among insights the study reveals. The Drum


    2018 September 21 Marketoonist Cartoon

    A lighthearted look at marketing automation by Marketoonist Tom Fishburne — Marketoonist

    Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following – AdWeek

    Cash-Strapped Zuckerberg Forced To Sell 11 Million Facebook Users — The Onion


    • Lee Odden — 5 Actionable Tips from Content Marketing World Speakers to Improve Your Marketing Now — Austin Copywriter
    • Lee Odden — Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing — B2B News Network
    • Jane Bartel and Ashley Zeckman — What’s Trending: Mastering Marketing’s Many Vocations — LinkedIn (client)
    • Lee Odden — 43 Most Influential Social Media Marketers You Should Be Following — Animatron

    What are some of your own top marketing news items this week?

    Thanks for joining us, and we hope you’ll check in again next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.