Lane Ellis

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

Lane Ellis on Oct 19th, 2018     Online Marketing News

2018 October 19 Marketing Profs Image

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
For the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs

The 6th Annual B2B Marketing Data Report
A newly-released Dun and Bradstreet survey looks at the state of B2B marketing, as the firm has done each of the past six years, offering a slew of insights for digital marketers. Dun and Bradstreet

Facebook rolls out 3D photos that use AI to simulate depth
Facebook recently began launching the ability of create 3D photos using artificial intelligence to create the illusion of depth, a new tool in the digital marketer’s belt. TechCrunch

Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
Snapchat has released new research looking at how its growing number of users prefer to shop. By wooing brands with user data, Snap may be looking to boost ad sales. AdWeek

How social listening platforms have evolved through consolidation
Consolidation has recently hit the social listening platform sector hard. A look at how these B2B platform mergers are likely to affect digital marketers. DigiDay

When Does the Real Customer Journey Start? Earlier than You Think
Wharton takes a close look at aligning content marketing with the prospect journey, looking to find out how early in the process the customer journey really begins. Wharton

Bad Buzzwords: Cut ‘Cutting-Edge’ Out Of Marketing Materials
Those words we all love to hate, for good reason, are beared out by data from a recently released B2B study. MediaPost

2018 October 19 Statistics Image

Native ad test in Google Discover feeds gets a new look
Google has announced that its Google Discover feeds will be getting several new visual changes. Search Engine Land

Two-Thirds of U.S. Adults Know About Bots, and They Don’t Particularly Like Them
The vast majority of U.S. adults doesn’t have a positive feeling about bots, and a new Pew Research Center survey digs in to some of the reasons why. AdWeek

Research: Perspective-Taking Doesn’t Help You Understand What Others Want
The Harvard Business Review examines taking on another’s perspective, and the insights doing so can bring. Harvard Business Review

ON THE LIGHTER SIDE:

2018 October 19 Marketoonist Cartoon

A lighthearted look at targeting generation z by Marketoonist Tom Fishburne — Marketoonist

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Nimble’s The Ultimate Influencer Marketing Playbook (LIVE!) webinar — YouTube
  • Lee Odden — Working With Influencer Communities to Build Your Brand – Ep 61 [webinar] — Communities That Convert
  • TopRank Marketing — Weaving Tamsen Webster’s Red Thread Method into Your Content Planning
    DivvyHQ (client)

What are some of your own top content marketing news items for the week?

Thank you for joining us, and we hope you’ll tune in again next week for a new group of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 34 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.