Lane Ellis

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Lane Ellis on Nov 2nd, 2018     Online Marketing News

2018 November 2 News XCart Image

The Influence of Instagram [Infographic]
MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Sponsored content on LinkedIn (client) is one of the items that can now be tracked with Google’s Campaign Manager, along with video, lead-generation forms, and carousel ads, among others. Marketing Land

Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Google has made parallel third-party tracking its default, the start of a rollout expected to make the method mandatory for video and display ads by March 2019, and AdExchanger takes a look at the changes. AdExchanger

Facebook Messenger 4 will make it easier for users to connect with brands
Facebook has announced the rollout of an updated Messenger 4 that will give more prominent placement to tabs for reaching out to brands, with a Discover tab offering a potential boost for digital marketers using the platform. Marketing Land

Are You Generating Demand or Just Identifying It?
A new survey on the use of content marketing to generate demand and create new audiences is examined in a new piece by Content Marketing Institute, including several surprising insights. Content Marketing Institute

Twitter earmarks search as key to bolstering rising revenues
With advertising revenue at $650M and a 29 percent year-over-year increase in revenue, Twitter has revealed plans to boost its search capacity for advertisers. The Drum

2018 November 2 Statistics Image

National Geographic is using VR and social platforms to appeal to Gen Z
130-year-old National Geographic has turned to re-purposing some of its traditional format content for younger social consumers, offering digital marketers an interesting example of content re-use. DigiDay

Sheryl Sandberg: Progress for Women Isn’t Just Slow—It’s Stalled
Sheryl Sandberg, chief operating office at Facebook, takes a look at the recently-released “Women in the Workplace 2018” report and some of its insight into the continued difficulties gender diversity faces in the corporate world. The Wall Street Journal

Twitter Should Kill the Retweet
Twitter ought to do away with the retweet feature because it can hinder healthy conversation, among other detrimental effects, according to a new piece in The Atlantic. The Atlantic

12 Market Research Tools Worth Trying
Members of the Young Entrepreneur Council (YEC) take a look at an array of market research tools including SEMrush, LinkedIn (client), Google, and others. Business.com

The 7 Deadly Sins of B2B Content: GoToWebinar’s Daniel Waas on Marketing Smarts [Podcast]
A preview podcast look at new B2B content consumption report data from GoToWebinar, including seven areas to avoid. MarketingProfs

ON THE LIGHTER SIDE:

2018 November 2 Marketoonist Cartoon

A lighthearted look at the marketing ivory tower trap by Marketoonist Tom Fishburne — Marketoonist

Twitter Heavily Considering Removing ‘Tweet’ Button — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Building a Customer Centric Agency with Lee Odden, CEO of TopRank Marketing [PODCAST] — Minter Dial
  • Lee Odden — What’s Trending: Face Your Content Marketing Fears — LinkedIn (client)
  • Lee Odden — How It’s Done #13: Mel Carson from Delightful Communications — Synup
  • Lane R. Ellis — 10 Expert Tips for Ensuring Future Small Business Success — Small Business Trends
  • SAP — The SAP Guide to Digital Commerce — SAP (client)

What are some of your own favorite influencer marketing news items for the week?

Thank you for tuning in, and we hope you’ll return again next week for a new selection of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 34 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.