Have you ever experienced the post-party blues?
You know that feeling you have when the party has died down and everyone has gone home? The good news is, for years you’ll be left with the great memories of the things you learned and time you spent together (even if it was brief) long after the party ends.
While I was sad to leave sunny San Diego and the amazing marketers that I got to see and meet at Social Media Marketing World last week, I’m happy to have walked away with some incredible insights and deeper connections.
For those of you who were watching from afar (or attended but weren’t able to catch every session), I’ve included some top insights from the conference below. So, strap on your marketing (party) hat and join the festivities!
Snackable Insights From SMMW Speakers
Three days filled with learning can be overwhelming, to say the least. So if you’re in the snackable mood, I’ve included some of our favorite speaker quotables below to get your marketing minds turning:
Pro #influencermarketing advice from @ursularingham #client:
“Avoid one-hit wonders. Focus on building long-term partnerships.” #SMMW19
— Ashley Zeckman (@azeckman) March 21, 2019
“Customers are willing to forgive a lot of mistakes when you give them peak experiences to remember along the way.” @markwschaefer
Amen!! Facebook needs to embody this statement!!! ?#SMMW19 pic.twitter.com/SWPSnvch4h
— Mari Smith | #SMMW19 Keynote | #AdobeSummit (@MariSmith) March 23, 2019
Influencer marketing has zero to do with the number of followers. It has to do with the amount of trust you have in your audience. @iSocialFanz #SMMW19 pic.twitter.com/TipfCrTZi4
— TopRankMarketing.com (@toprank) March 22, 2019
“What are Siri and Alexa going to be like in the future? Anything you want them to be” @CathyHackl talking about Augmented Reality and the future of marketing #SMMW19 pic.twitter.com/EL5PaMQUM5
— Kathryn | KD Communications #SMMW19 (@KD_Comms) March 20, 2019
Why email? Email is the OG of social media. And it’s the only place where people (not algorithms) are in control. – @MarketingProfs #SMMW19
— Annie Leuman (@annieleuman) March 22, 2019
Before you can attribute or measure anything:
1. You need clearly defined business goals
2. Be clear about your KPIs
3. Have a system in place that allows you to measureWhat numbers will you get fired for? What numbers will your boss get fired for? ?#SMMW19 @cspenn
— Katie McDonnell (@kqmcdonnell) March 21, 2019
“Customers are willing to forgive a lot of mistakes when you give them peak experiences to remember along the way.” @markwschaefer
Amen!! Facebook needs to embody this statement!!! ?#SMMW19 pic.twitter.com/SWPSnvch4h
— Mari Smith | #SMMW19 Keynote | #AdobeSummit (@MariSmith) March 23, 2019
Event Coverage From TopRank Marketing
Adding Purpose & Focus Into Your Content Strategy
Even as more and more brands are embracing content strategy, too many of them still lack the focus and purpose to be truly successful. Robert Rose shares four content marketing business models to get your content back on track.
How hard would it be for you to put down your devices and ignore digital distractions? Brian Solis unlocks the possibilities and ideas for helping us focus on what is truly important.
Create Newsletters Your Audience Wants
If you don’t want your newsletters to be tossed in the email trash can, follow these top tips from Ann Handley on creating a kick-ass newsletter your audience wants to read.
Building a Fast Blogging Framework
If humans are only reading 19 minutes per day, that means your blog content needs to be to the point and uncomplicated. Chris Brogan shares his framework for creating read-worthy content.
Customer Service as a Marketing Opportunity
Average or below average customer engagements just won’t cut it today. Customer service expert Shep Hyken shares his top advice for how to master the customer experience.
Attribution Analysis for Marketers
Are you armed with the right data to answer the tough questions about the impact of your marketing approach? Chris Penn shares 5 models for better attribution.
Augmented Reality & Its Place in Marketing
What are the different ways that you can place your content in front of your customers? By teaching you how to embrace immersive experiences, Cathy Hackl shares the endless possibilities.
Think that things like blockchain and cryptocurrency don’t impact you? Think again! Travis Wright and Joel Comm share insights into how big these emergency technologies really are.
What Were Your Most Memorable SMMW Moments?
Thank you to all of the amazing speakers, conference organizers and attendees that made this a fantastic event!
I’m curious to know, what were your favorite Social Media Marketing World moments?
