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Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales

Posted on Jun 21st, 2019
Written by Lane Ellis
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  • Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2019 June 21 Vidyard Chart

    Social Media Usage Statistics for 2019 Reveal Surprising Shifts
    A look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest to digital marketers. Convince and Convert

    Silence is golden: preparing for the sound-off mobile ad ecosystem
    A look at optimizing video ad creative for silence, the impact of HAVOC (Human, Audible, Viewable On Completion), and measuring viewability in an age when some 85-90% of branded videos are viewed with audio muted. The Drum

    2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting
    Adweek takes a look at some of the new branding elements from LinkedIn (client) rolling out incrementally, including updated visuals, greater emphasis on sharing and photos, as well as a new custom typeface. Adweek

    Global ad sales growth continues to cool in 2019, Magna says
    Digital ad sales are expected to grow by 14 percent in 2019, according to new forecast data, a bright spot in predictions showing a slowdown in the overall rate of growth for ad sales, down from 2018’s 8 percent to 5 percent. AdAge

    Forrester: Over-reliance on big data, siloed teams impede customer insights
    29 percent of consumers rely completely on big data when making decisions according to newly-released report data surveying marketers and CMOs, which also examines the importance of avoiding data silos in the customer experience journey. Marketing Land

    Survey finds 89% of marketers seeing increased sales using location data
    89 percent of marketers utilize location data in campaigns, an increase from last year’s 87 percent, and Marketing Land takes a look at how marketers are using location-based advertising. Marketing Land

    2019 June 21 Statistics Image

    Facebook launches new market research app after pulling similar app in January
    Facebook has released a new phone usage data app called “Study from Facebook,” incentivized by including a compensation element, all aimed at improving ad targeting for marketers, the social giant announced recently. Marketing Land

    Spotify now lets advertisers target podcast listeners
    Spotify has begun allowing marketers to target podcast listeners, adding new audio ad formats and other features as the firm looks to capitalize on its recent podcasting-related acquisitions, and The Drum takes a look at some of these efforts. The Drum

    LinkedIn Members Can Now Tag Fellow Members in Photos They Post
    LinkedIn has added the ability to tag people in photos, post video in private messages, and has made it easier to use Powerpoint and PDF files on the platform, along with making LinkedIn Groups more prominent, the firm announced recently. Adweek

    B2B Video Length Drops, but Engagement Increases.
    The average length of B2B video has decreased by 33 percent to just over four minutes, while the number of viewers watching the entirety of videos has climbed to 52 percent, up from 2017’s 46 percent, several of the statistics of interest to digital marketing contained in a newly-released B2B video study from Vidyard. Chief Marketer


    2019 June 21 Marketoonist Comic

    A lighthearted look at Cannes and the marketing echo chamber by Marketoonist Tom Fishburne — Marketoonist

    Nike, Coca-Cola and Amazon feature in YouTube’s Cannes Lions 2019 ads leaderboard — The Drum

    Dad Breaks 1,024 Day-Long Social Media Silence by Posting “Outback Steakhouse Near Me” — The Hard Times


    • Caitlin Burgess — Drive Real Content Marketing Results with These Expert Tips — Small Business Trends
    • Caitlin Burgess — What’s Trending: Social Media Stats You Should Know — LinkedIn (client)
    • Lee Odden — Adobe Insiders Summit 2019 [Video] — Ross Quintana / YouTube
    • Lee Odden — Epic Content Marketing Conference 2019 [Video] — Content Marketing Norge / YouTube
    • TopRank Marketing — How to Leverage B2B LinkedIn Video Marketing for Social Media Success — Skyword

    Have you found your own top new influencer marketing or digital advertising stories from the past week?

    Thank you for joining us, and we hope you will return again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.