Lane Ellis

Digital Marketing News: Most Google Searches Don’t Yield Clicks, Facebook Drops Group Chat, Diminishing Ad Trust & More

Lane Ellis on Aug 23rd, 2019     Online Marketing News

2019 August 23 Marketing Charts Chart

Less than Half of Google Searches Now Result in a Click
Most Google searches don’t yield subsequent clicks, with 50.33 percent ending on the search giant’s result page, according to newly-released data from Jumpshot, also showing 45.25 percent of searches resulting in organic clicks and 4.42 percent in paid advertisement clicks. SparkToro

Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, a new Spotify podcast analytics dashboard has brought marketers new engagement data and other information on the listening habits of the firms’ users, in an expansion of its targeted podcast advertising system. Marketing Land

Google: Says Dates On Articles Makes It Easier To Recognize High-Quality Evergreen Content
Google has reiterated its admonition that Web articles ought to include date information, which the firm considers a factor when it comes to recognizing high-quality online content, the search giant’s John Mueller recently noted. SEO Roundtable

Facebook Opened Up Its Spark AR Platform to Creators on Instagram
Facebook has graduated its Instagram creator-focused Spark augmented reality (AR) platform from beta testing to widespread availability, providing new opportunities for digital marketers looking to utilize the feature’s interactive and dynamic elements. Adweek

Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
With mobile podcasting app usage climbing by 60 percent since the beginning of 2018, industry growth has steadily grown, and with 25 percent of listeners also making a product or service purchase after hearing about it on a podcast, marketers are increasing their podcast ad spend. Marketing Land

Facebook is Removing its Group Chats Feature to Limit Spammers
Facebook has announced that it will remove its chat feature for Facebook Groups, with August 22 scheduled to be the troubled features’ last hurrah, with heightened spam threats seen as a possible reason for shuttering the feature. Social Media Today

2019 August 23 Sensor Tower Statistics Image

Personalization offer doesn’t lead to more personal data sharing [Survey]
Consumers have grown weary of claims that sharing their personal information will lead to better personalization, according to new study data. The Advertising Research Foundation research also showed that social media and advertising are the least trusted institutions. Marketing Land

Twitter introduces 6-second viewable video ad bids
Twitter is launching a new 15-second-or-less video ad option that allows advertisers to pay only for videos that achieve at least six seconds of viewing time combined with more than half of the video’s pixels appearing on-screen, the firm recently announced. Marketing Land

Facebook Reminds Advertisers and Developers that New Targeting Restrictions Come Into Effect Soon
Facebook reminded advertisers and developers using its audience targeting features that new Special Ad Category restrictions will take effect beginning December 4, and shared additional details of the forthcoming changes. Social Media Today

How Have B2B Purchase Processes Changed?
73 percent of B2B senior-level executives use more sources when researching and evaluating purchases than they did last year, and some 37 percent said that seeing ads from a solution provider played a part in choosing where to purchase — two of the findings in recently-released research data. MarketingCharts

ON THE LIGHTER SIDE:

2019 August 23 Marketoonist Comic

A lighthearted look at Fix it in Post by Marketoonist Tom Fishburne — Marketoonist

Cutting Edge Microwave Pre-Programmed to Stop One Second Before Timer — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Dell — The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast] — MarketingProfs
  • Nick Nelson & TopRank Marketing — The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM — Engagio
  • TopRank Marketing — 7 Influencer Marketing Trends That Will Explode in 2020 & Beyond [Infographic] — Red Website Design
  • Lee Odden — Hotel Marketing: Yes, Social Media Influencers are Still “In” — Argophilia
  • Arm Treasure Data — How to Create a Customer Journey Map to Optimize Your Campaigns — MarketingProfs

Have you found your own top new B2B content marketing or digital advertising stories from the past week?

Thank you for joining us, and please tune in again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.