Lane Ellis

Digital Marketing News: LinkedIn’s Faster Than Expected Growth, Podcast Ads Booming, & Facebook Updates Audience Insights

Lane Ellis on Jan 17th, 2020     Online Marketing News

2020 January 17 MarketingCharts Chart

LinkedIn to Grow Faster than Expected
LinkedIn (client) is on pace to grow more rapidly than expected, with new forecast data predicting the professional social media platform will hit some 66.8 million active monthly users by 2022, and in 2020 it will see nearly $1.6 billion in advertising revenue, according to the forecast data. eMarketer

Ad-Supported Music Streaming is a Growing Opportunity for Advertisers
With some 77 percent of streaming music accounts being of the ad-supported free variety, and more than 500 billion on-demand music streams in the first half of 2019 alone, digital marketers are seeing the large audiences as a growing opportunity. MarketingCharts

Twitter Will Test Enabling Accounts to Control Who Can Reply to Their Tweets
Twitter has begun testing new settings that control who is able to reply to tweets, with four new re-tweet changes and other conversation controls coming down the Twitter pike, the social platform recently announced. Adweek

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]
Facebook, Twitter, and Reddit are the go-to platforms for venting about poor brand experiences online, with Twitter typically offering the speediest replies from brands — two of numerous insights of interest to digital marketers from newly-released survey data. Social Media Today

Spotify is making more audience data available to podcast advertisers
Streaming giant Spotify recently announced its new streaming ad insertion (SAI) plan, which aims to give brands advertising on the platform greater audience insight, with a variety of campaign metrics and the ability to make on-the-fly changes. The Drum

A Majority of US Podcast Listeners Tune In Regularly
Some 33 percent of daily podcast listeners have made a purchase based on a podcast ad, and more consumers than ever before are tuning in regularly to podcasts, according to newly-released survey data. eMarketer

2020 January 17 Statistic Image

The 2020 Instagram Stories Benchmark Report
While retention rates for users of Instagram Stories have risen, fewer Stories are reaching brand followers than a year ago, while the most active brands post Stories every day — three of many insights of interest to online marketers contained in RivalIQ’s newly-released Instagram Stories Benchmark report . RivalIQ

Facebook’s Adding More Detail to its User Controls Over Advertisers’ Custom Audience List Targeting
Facebook has updated its advertising insight tools, bringing greater oversight on how brands use consumer information on the social platform, along with the ability to find related brands, Facebook recently announced. Social Media Today

Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead
Pinterest surged past Snapchat among U.S. users in 2019, hoisting the image-oriented social platform into the number three spot overall, according to newly-released eMarketer estimates, which predict Pinterest topping 90 million monthly users by 2022, as more brands and advertisers continue to take to the platform. eMarketer

2 Points on Video Ad Length
30-second digital video advertisements remain the most popular length format, with 66 percent of advertisers in the third quarter of 2019 using the tried-and-true ad type, followed by 15-second and 6-second spots, according to newly-released video ad distribution report data. MarketingCharts

ON THE LIGHTER SIDE:

2020 January 17 Marketoonist Comic

A lighthearted look at Smart Devices and 5G by Marketoonist Tom Fishburne — Marketoonist

75% of Seniors Report Most Trusted Source of Information is Quotes Over Pictures of Sam Elliott — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — A New Year, A New You: Why Content Marketers Always Succeed by Always Failing — Oracle (client)
  • Lee Odden — Drawing Blog Inspiration from Famous Words of Wisdom — WordPress
  • Lee Odden — 5 must-read books for marketers in 2020 — Turtl
  • Nick Nelson — The 20 Most Important B2B KPIs According to More Than 50 Businesses — Databox

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for joining us, and we hope you will return again next week for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 36 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.