B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Your B2B Influencer Marketing Program Checklist

Katelyn Drake
Katelyn Drake on Sep 22nd, 2022
B2B Marketing, Influencer Marketing

B2B influencer marketing program checklist image

Ready to launch your B2B influencer strategy, but not sure where to start?

We’ve got you covered! Get started on the journey toward boosted brand awareness (and more!) with this quick guide detailing the first steps of initiating a B2B influencer marketing program.

Step 1

First, identify your purpose.

Dive deeper into understanding your clients, their true objectives, and how your business serves them. Through client surveys and interviews, you’ll learn how your clients feel, gain new insight into their influences, and strengthen your overall relationship.

Step 2

Next, it’s time to invest and execute.

Use your newfound understanding of your buyers to create a small pilot program. Start by collecting new data, testing overall program effectiveness, and identifying areas for improvement. A pilot program is a learning opportunity that prepares you for long term strategy. Kind of like an hors d’oeuvre before dinner.

Reminder Image

Step 3

Last (but not least) activate ROI.

Take what you learned from your pilot and use it to build out a long-term B2B marketing strategy. Focus on nurturing influencers, seeking win-win collaboration opportunities, driving overall program efficiency and delivering real results.

>>>Did you know that 12 times more marketers describe their programs as successful when they use an always on strategy vs. campaign based programs?

Download our one-page, eight-checkbox guide to B2B influencer marketing now to get started, and as always, reach out if you’d like to connect with our team of experts to see how we can partner to elevate your content strategy together.

About Katelyn Drake

Katelyn Drake (@kb_drake) joins the TopRank Marketing team as the Director of Agency Marketing and brings 15 years of experience ranging from full-service advertising agency strategy within the financial, education, franchising and non-profit sectors, as well as experiential, lead generation and digital marketing within the automotive industry. Katelyn is an inventive and nontraditional marketing mind with a background in both B2B and B2C branding and marketing strategy. When she is not using her quick wit and energy to guide our agency channels, she can be found checking out new local hotspots in her native Detroit with her young daughters, husband and their rescue goldendoodle, Benny!

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn Marketing with Intent: The Future of SEO & B2B Search Traffic B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

B2B Ignite USA 2023

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page