What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond?
With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report, there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.
As marketers are asked to do more with less and prove return on investment (ROI), the popularity of influencer marketing has risen, as 94 percent of marketers have said that influencer marketing is a successful strategy for B2B, with greater numbers of B2B marketers increasing their level of influencer marketing maturity and sophistication and shifting even more towards always-on, relationship-based influencer communities.
The benefits of having an influencer marketing strategy in place have expanded — as our new report shows — with 61 percent of B2B marketers at organizations extensively using influencer marketing having seen increased sales revenue, 58 percent improved brand reputation, 47 percent improved brand advocacy, and the same percentage achieving improved retention rates.
Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.
12+ B2B Influencer Marketing Predictions From Top Experts & Influencers
Head of Digital Services
Cloud Software Group
Head of Global Influencer Marketing
Associate Director, Influencer and Social Media
Global Social Influencer Marketing Manager
Integrated Thought Leadership Strategy
Senior Director, Influencer Marketing & Head of Community
Amy Higgins Consulting
Influencer Marketing Strategist
Christopher S. Penn
Chief Data Scientist
Learn More About The Future of B2B Influencer Marketing
As these insightful predictions from Paul, Ursula, Debbie, Ryan, Pam, Janine, Justin, Theodora, Amy, Jay, Christopher and Casey show, the future of B2B influencer marketing is a bright one indeed.
We offer many thanks to each for sharing their helpful insight on what the future holds for successful B2B influencer marketing.
There is much more to learn in our comprehensive new 2023 B2B Influencer Marketing Report, and industry media coverage about the insights it contains has begun in earnest, including MediaPost’s “B2B Galvanizers: Influencer Marketing Takes Hold In Business-to-Business,” MarketingProfs’ “What Makes B2B Influencer Marketing Programs Successful,” Financial Promoter’s “B2B Influencer Marketing Drives Revenue,” Hotwire Global Communications’ “The Drop on Influencer Marketing as a Service,” and LinkedIn’s* “This Week in Marketing: B2B as a Specialization.”
You’ll find much more about the future of B2B influencer marketing and its power in building relationships, creating influencer communities and more in our all-new 2023 B2B Influencer Marketing Report. It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more.
* LinkedIn is a TopRank Marketing client.