As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.
For over 22 years, TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.
Throughout 2023 we’ve focused on elevating through intelligence, relevance, and the kinds of human touches that set brand messaging apart from the increasing reach of those touched solely by AI. In this spirit, over the past several years now we have regularly taken the time to honor and congratulate B2B marketing leaders who have recently seen career advancement.
B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations.
We extend our heartfelt soon-to-be winter congratulations to each of the B2B marketing leaders featured in this twelfth edition of B2B Marketers on the Move, and extend our thanks for those who have shared insightful B2B marketing career advice.
B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership
Lauren McCadney has taken a new position as Vice President, Performance Marketing, at CDW.
Carolyn Shelby has taken a new position as Principal SEO at Yoast.
Ryan Gervais has taken a new position as Senior Manager, Demand Generation Strategist, at Deloitte.
Kristine Naltchadjian has taken a new position as Regional Director Southern Europe, at Coursera.
Susan Wenograd has taken a new position as Fractional CMO at Three Ventures Technology, Inc.
Michaela Balderston has taken a new position as Head of Marketing & Communications at Lead Edge Capital.
W. Morgan Lippitt has been promoted to Head of Global Product GTM, LinkedIn Ads, at LinkedIn*.
Shelly Fagin has taken a new position as Director of SEO at DigitalOcean.
Martin Hanna has taken a new position as Vice President of Communications at Vontier.
Carola de Jong has taken a new position as Strategic Field Marketing Lead, BNE, at Miro.
Lucy Zarlengo has taken a new position as Chief Marketing Officer at Employ.
Nick Heim has taken a new position as Director of Growth at BioRender.
Carol-Lyn Jardine has taken a new position as Vice President of Growth Marketing at DHI Group, Inc.
Jose Miguel Amenabar has taken a new position as Consumer Brand Manager – Dell Outlet, at Dell Technologies.
Alyssa Clementi has taken a new position as Director of Communications and Community Engagement at HCA Healthcare.
Caitlin Doyle has taken a new position as Social Media Manager at MRP.
Jessica Martin has taken a new position as Head of Marketing at Metaphor Data.
Kaylee Hultgren has been promoted to Content Director at Access Intelligence.
Donna Robinson has taken a new position as President & CEO at TopRank Marketing.
Thanks To Each of These Rising Leaders For Helping Elevate B2B Marketing
We offer our thanks to each of the talented B2B marketing professionals we’ve featured here, who have all recently been promoted or taken on new industry positions. We’re certain that each of you will elevate with intelligence, relevance and a human touch, and reach new heights as we push ahead towards 2024.
*LinkedIn is a TopRank Marketing client.