COVID-19’s Impact on B2B Software Budgets
31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the survey also noted. MarketingProfs
90% of people buy from brands they follow on social media, study says
Nine out of 10 people purchase from the brands they follow on social platforms, and the amount they spend climbed 12 percent from 2019 figures — two of numerous findings of interest to digital marketers contained in new report data. Just 23 percent of marketers use social media data for measuring return-on-investment (ROI), the report also noted. Mobile Marketer
LinkedIn Adds Poll Feature
LinkedIn (client) has rolled out a user polling feature to members, offering marketers a new avenue for gathering community sentiment, the Microsoft-owned professional social media platform announced this week. Adweek
Eric Schmidt, who led Google’s transformation into a tech giant, has left the company
Longtime former Google chief executive Eric Schmidt — a staple public face at the company — has exiting the firm, after nearly 20 years with Google and its parent company Alphabet, the firms recently announced. CNET
Digital ad market not yet ‘back to normal’ but recent stability fuels optimism
Advertisers are finding more stability in the global ad market than was seen during March, according to newly-released data of interest to digital marketers from Socialbakers, which also found that traditional daily ad performance click-through-rate (CTR) peaks have largely disappeared, as most consumers have been working from home. Campaign
Brands and Retailers Are Changing Their Approach to Influencer Marketing
Financial firms have increased their use of influencer marketing to drive awareness of services in higher demand due to the global health crisis, according to recently-released survey data which also found that app developers have turned up their use of influencers. eMarketer
Consumers tire of COVID-19-related ads, survey finds
41 percent of consumers are ready to hear brand messaging that’s not pandemic-related, while 73 percent said that recent increases in the frequency of messages from brands has been appropriate — some of the findings of interest to online marketers in newly-released global survey data. Marketing Dive
New Survey Looks at How Marketers and Consumers View Social Media Engagement
Sprout Social’s latest Social Index report explores social engagement challenges and solutions, and found that 69 percent of marketers use social media primarily to increase brand awareness, with 46 percent doing so to expand a brand’s audience. Social Media Today
Twitter is rolling out tweet scheduling feature to some users
Twitter has been actively testing a variety of new desktop tweet scheduling functionality that could eventually expand brand marketer publishing options on the platform. The Next Web
B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19
57 percent of B2B U.S. firms have cut back spending on marketing due to the global health crisis, recently-released survey data shows, while self-serve interactions such as e-commerce and use of web support have both increased, the B2B sales study also noted. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at “resilience and change” by Marketoonist Tom Fishburne — Marketoonist
Former Reddit Mod Successfully Re-Enters Society as Wikipedia Editor — The Hard Times
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — How to boost SEO flow like a pro during COVID-19 — Ragan
- Lee Odden — 5 Hours of Content Marketing — SEMrush
Do you have your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.
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