Katelyn Drake

About Katelyn Drake

Katelyn Drake (@kb_drake) joins the TopRank Marketing team as the Director of Agency Marketing and brings 15 years of experience ranging from full-service advertising agency strategy within the financial, education, franchising and non-profit sectors, as well as experiential, lead generation and digital marketing within the automotive industry. Katelyn is an inventive and nontraditional marketing mind with a background in both B2B and B2C branding and marketing strategy. When she is not using her quick wit and energy to guide our agency channels, she can be found checking out new local hotspots in her native Detroit with her young daughters, husband and their rescue goldendoodle, Benny!

Elevate B2B Marketing Podcast: Creativity & Inclusivity in B2B Marketing with Ty Heath

Katelyn Drake on Nov 29th, 2022
B2B Marketing, Interviews

Last month, we introduced our all new podcast, Elevate B2B Marketing, with the goal of helping to elevate the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode features conversations between our CEO Lee Odden and B2B marketing leaders that are creating impact and making a difference in our industry.

The Elevate B2B Marketing Podcast kicked off with the queen of content herself, Ann Handley of MarketingProfs. She shared insights about the new normal of B2B marketing and emphasized the need for empathy and emotion in content marketing. Check it out here if you missed it.

Featured guest, Tyrona Heath, joins this next episode of Elevate B2B to discuss creativity & inclusivity in B2B marketing.

Elevate B2B Marketing Podcast: Creativity & Inclusivity in B2B Marketing with Ty Heath

Neurodivergency in B2B Marketing: Kryptonite or Superpower

Katelyn Drake on Nov 21st, 2022
B2B Marketing

In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process information and complete work.

“Neurodiversity the idea that neurological differences, like autism and ADHD, are the result of normal natural variation in the human genome.” John Elder Robison, of the College of William and Mary

Neurodivergence refers to the wide range of neurological differences in people’s brains. This includes conditions like Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD), dyslexia, and more. While there are challenges associated with neurodivergence, and many may think of it as kryptonite, there are also many strengths for those on the spectrum causing many to believe that neurodivergence may be a superpower, especially in the world of business.

Neurodivergency in B2B Marketing: Kryptonite or Superpower

3 Key B2B Marketing Themes from #MPB2B

Katelyn Drake on Oct 14th, 2022
B2B Marketing, MarketingProfs B2B Forum

The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij’s closing keynote, “What you have in this room – this is a community. Communities bring happiness. Joy unlocks when we are together. It is contagious, and it spreads.”

After day one, I asked 5 questions for B2B marketers, but as this event wraps, here are three key themes I heard over and over from the B2B content marketing experts:

BRAND

Brand voice does not get enough attention in B2B marketing.

Following the sentiments shared in the first episode of the Elevate B2B podcast, Ann Handley , chief content officer at MarketingProfs, opened #MPB2B stressing the importance of brand: “brand voice is the new logo. If you cover up the logo, do others recognize you?”

3 Key B2B Marketing Themes from #MPB2B

5 Questions B2B Marketers Need To Ask: Top Take-Aways From My First #MPB2B — Day #1

Katelyn Drake on Oct 13th, 2022
B2B Marketing, MarketingProfs B2B Forum

When asked to attend the MarketingProfs B2B Forum, I wasn’t sure what to expect. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, but never specifically within the B2B content marketing space, and this group can be an intimidating one.

Sure, I’ve admired the long list of content marketing rock-stars, storytellers and B2B influencers, but memories crept up from being the new kid in town.

To no one’s surprise, the marketers at this event in downtown Boston have embraced and welcomed newcomers like me into their conversations. I’ve been taking furious notes, engaging on social channels more than I have in years, and have soaked up every ounce of content and inspiration possible like a sponge.

5 Questions B2B Marketers Need To Ask: Top Take-Aways From My First #MPB2B — Day #1

Introducing the Elevate B2B Marketing Podcast

Katelyn Drake on Oct 13th, 2022
B2B Marketing, Podcasting

It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon.

Our CEO Lee Odden shared in January, “from ‘boring-to-boring’ to being woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar.”

The TopRank Marketing team has been committed to elevating the industry, specifically targeting these three approaches:

1 — EXPERIENTIAL CONTENT

What good is content if the target customer is not engaged? Just like B2C audiences, B2B marketers and decision-makers want to experience brands through thoughtful, creative and innovative content. In our digital-first world, personally and professionally, marketers are drawn to messages that reach them where they are with memorial content experiences.

Introducing the Elevate B2B Marketing Podcast

Your B2B Influencer Marketing Program Checklist

Katelyn Drake on Sep 22nd, 2022
B2B Marketing, Influencer Marketing

Ready to launch your B2B influencer strategy, but not sure where to start?

We’ve got you covered! Get started on the journey toward boosted brand awareness (and more!) with this quick guide detailing the first steps of initiating a B2B influencer marketing program.

First, identify your purpose.

Dive deeper into understanding your clients, their true objectives, and how your business serves them. Through client surveys and interviews, you’ll learn how your clients feel, gain new insight into their influences, and strengthen your overall relationship.

Next, it’s time to invest and execute.

Use your newfound understanding of your buyers to create a small pilot program. Start by collecting new data, testing overall program effectiveness, and identifying areas for improvement. A pilot program is a learning opportunity that prepares you for long term strategy. Kind of like an hors d’oeuvre before dinner.

Your B2B Influencer Marketing Program Checklist