The experience customers have through marketing content can be one of the most important differentiators for brands today.
And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius).
It’s hard to create a great experience if customers don’t trust brand communications.
Trust is the gateway to influence perceptions, behaviors and actions and brands that want to succeed in the uncertain environment of today’s digital world need to double down on building trust with their customers. But how?
Today’s increasingly digital buyers have high expectations of the companies they do business with: buyers want personalized and relevant information, they want a consistent experience across channels, they want confidence in the brand as a company that cares about privacy, their customers and the community.