Senior executive social media participation is often associated with better leadership, brand transparency and helps build better connections with customers, employees, and investors.
For most companies, the CMO is one of the most visible executives and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on social networks. But how many tweets, likes, shares and stories is enough?
It is tempting for senior marketing executives to hold themselves up in comparison to professional marketing influencers who spend virtually all of their time keynoting conferences, writing books and being interviewed by the media – aka “brandividuals”.
