On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can be contained within a robust 59 page report, especially when there’s so much optimism around the practice. For example:
- 73% of B2B marketing organizations are working with influencers
- 95% of B2B marketers that work with influencers have achieved one of their top marketing goals
- 72% of B2B marketers have improved brand reputation working with influencers
- 86% of B2B Marketers working with influencers are successful
While we’re ready and happy to answer any questions about influencer marketing here at TopRank Marketing I also know there are many smart B2B marketing practitioners working at companies of all sizes that have important insight, experience and perspectives to share.