I would consider myself an excellent Googler. As a consumer and a digital marketer, I have believed that you can find almost anything with a few quick keystrokes into the search engine.
However, recently I found myself querying “healthy smoothie recipes”. Millions of results, but the first page of results were mostly mass produced round ups, not what I was looking for. I opened Instagram on my phone and searched again “healthy smoothie recipes”. Bingo. Hundreds of beautiful foodie images appeared. I become a follower, consumer of content and a prospect of at least 5 new brands.
User behavior, like mine, is evolving. Whether social media provides better results or is just more convenient because you’re already on the app, more people are using social media to research and discover than ever before. According to Twitter, there are 19 billion searches on Twitter every month.
If you create content and no one can find it, then what is the point?
Information Overload:
It sure is hot in Cleveland! On a humid morning in Cleveland, OH over 1,700 people gather in the beautiful Cleveland Convention Center to learn the secrets behind the best
The average consumer goes through more than five touch points with an ecommerce business before they convert. This number is trending upward, as companies and customers continue to interact across a greater number of platforms. B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.