What would you do with an unlimited content marketing budget?
Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities.
Okay. Deep breath. Snap back to reality.
We’re all working with limited resources to create a finite amount of content to fit into a crowded editorial calendar.
So how can you make sure you’re making the most of what you have?
How can you know for sure that a proposed content project is worth your while — worth time spent researching, creating, amplifying and optimizing?
It’s simple: T.H.I.N.K.!
Let me explain. My wife is a middle school teacher (a moment of silence for her service). She has this poster on prominent display in her classroom: