When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the ones who give keynote speeches and have huge followings on social media.
These folks are absolutely essential as part of your influencer mix. Their reach, knowledge and professionalism are incredibly valuable.
However, you need more than just these folks for authentic and useful content. To create the kind of experience that earns the attention of qualified prospects, you need to expand your definition of what an influencer is — and what influencer content should look like.
Here’s how to optimize your influencer marketing to create authentic experiences that attract your most valuable audience.