There’s at least one thing that became popular during the pandemic that I hope sticks around. No, not sourdough starters or puzzles — I’m talking about live streaming performances.
It’s funny: You can go to YouTube right now and pull up dozens of recorded contents from your favorite bands, whether they’re playing stadiums or dive bars. But there’s no substitute for watching it happen live. There’s an intimacy and immediacy that even the highest-def recording can’t match.
And livestreams aren’t just for musicians or comedians, either. B2B brands can use the format to reach and engage people in new and interesting ways. It’s no coincidence that our client LinkedIn, in its quest to become the destination for B2B marketing, now boasts robust livestreaming video capabilities.