B2B marketers, ready for some TRUTH BOMBS?
Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have to be boring; in fact, it can’t be boring and be effective. B2B buyers are just people — we need to talk to them like people.
Are you blown away by the depth and breadth of my insight? Ready to book me at your next marketing conference?
Okay, all sarcasm aside: We all have heard the old “B2Me” speech a dozen times. I’m not here to give it to you again.
Instead, I want to get deeper into the specifics of what it means to be empathetic and provide value with content.