We all know by now that podcasting is a fantastic content marketing tactic, right? To review:
- Over 81 million people listen to podcasts (Edison Research)
- 80% finish the majority of every episode on their favorite podcasts (Edison Research)
- Most people who listen to one podcast are likely to pick up more (Edison Research)
In other words, there’s an enormous audience out there, ready to spend multiple hours with your quality content. And now they can get your episodes right on the Google results page.
So, since you’re ready to start your podcast anyway, how can you use it to elevate the rest of your content marketing efforts?