Let’s face it: Too many of us are yo-yo marketers.
We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going.
And like a fad dieter, we get results… for a little while. Then the campaign runs out of steam and we’re back at square one.
Wouldn’t it be nice if those initial successes could last? If we could go from “fad diet” marketing to lean, mean marketing machines?
Not only is Lee a champion of always-on marketing that gets sustainable results over time, he’s also achieved a dramatic physical transformation in the past year. He’s lost 65 pounds and just finished his first half-marathon.