Kelly Hogan

Kelly Hogan

#CMWorld 2019 Recap: Top Insights & TopRank Marketing’s Favorite Moments

Kelly Hogan on Sep 10th, 2019     Content Marketing, Content Marketing World

Content Marketing World 2019 Recap

It’s always fascinating when thousands of marketers, many of whom are competitors, can come together for a week to share ideas, innovations, and advice with one another to grow their business and push the boundaries of their industry. Content Marketing World 2019 was no exception to this act of selfless sharing. It was my first time attending and between the thought-provoking content, industry-leading speakers, and generously engaging attendees, I certainly hope it’s not my last.

At TopRank Marketing, we made it our mission to ensure our readers would share in the benefit of our attendance. Below are the ideas, people, and moments that we were grateful to experience last week, all of which are summarized for your consuming pleasure below. We hope that similar to our conference experience, you walk away with a notebook chock-full of ideas to grow your content marketing programs. Enjoy!

Kelly Hogan

Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

Kelly Hogan on Sep 5th, 2019     Content Marketing, Content Marketing World

I had the pleasure of sitting in on Zari Venhaus’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage. 

After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications. 

She insists she was not successful her first time creating a martech business case. It took living through many failures and successes to reach the process she uses today. Now, she feels ready to share those lessons with an audience like us so we do not have to suffer through the same trial and error.