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Lane Ellis

B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

Lane Ellis
Lane Ellis on Jan 15th, 2021
Online Marketing News

2021 January 15 MarketingCharts Chart

The Top Barriers to Creating Great B2B Content [Study]
Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

Google My Business launches new performance reporting
Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land

The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today


B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

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5 Unconventional Sources of Customer Feedback for B2B Marketers

Lane Ellis
Lane Ellis on Jan 13th, 2021
B2B Marketing

Busy business-people climbing stairs image.

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places?

Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including:

  • Monitoring Social Media Activity
  • Customer Experience Surveys
  • Feedback Forms
  • Website Data Analysis
  • Customer Reviews & Other User Generated Content
  • Direct Interviews
  • Testimonials
  • Usability Test Data
  • Sales & Customer Service Team Data

There are many other traditional ways as well, and each method excels in its own specific way, holding the promise of providing insightful information about customers or prospective customers.


5 Unconventional Sources of Customer Feedback for B2B Marketers

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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

Lane Ellis
Lane Ellis on Jan 8th, 2021
Online Marketing News

2021 January 8 Fortella Chart

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable


B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

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5 More Handy Tools For 2021’s Busy B2B Marketers

Lane Ellis
Lane Ellis on Jan 6th, 2021
B2B Marketing

Happy businesswoman using multiple devices image.

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.

Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts.

We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy.

Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories.


5 More Handy Tools For 2021’s Busy B2B Marketers

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B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

Lane Ellis
Lane Ellis on Jan 1st, 2021
Online Marketing News

2021 January 1 MarketingCharts Chart

Social networks will experience a pandemic-driven boost in 2020—but not equally
Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer

Snapchat Shares New insights into Consumer Behavior and Trends
Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today

Twitter expands API features for developers tracking the public conversation
Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch


B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

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Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts

Lane Ellis
Lane Ellis on Dec 31st, 2020
Content Marketing

Happy business professionals jumping up in celebration image.

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place.

We’re especially proud of the content marketing successes our team at TopRank Marketing have achieved during this topsy-turvy 2020, for a wide-range of major B2B clients. As 2021 draws close, we wanted to share our top content marketing articles of the year — each filled with best practices, research, examples, and the latest trends.

We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 17th year this month — including Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, myself, and Alexis Hall, among others.


Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts

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Happy Holidays from the Team at TopRank Marketing

Lane Ellis
Lane Ellis on Dec 25th, 2020
B2B Marketing, Digital Marketing, Marketing & PR Industry

2020 has been a uniquely challenging year for marketers the world over, yet the difficulties have served to bring us together in new ways, and as we enter the holiday season all of us at TopRank Marketing bring you special wishes for health and happiness.

For all of us this has been one of the most challenging years in history, and as each of us works hard to meet the hurdles that 2020 has thrown in our path, we can take pride in what we’ve accomplished despite the difficulties that none of us could have envisioned a year ago.

The trust our new and long-time clients have continued to place in us has allowed us to reach record levels of client retention, and for this we are very thankful.


Happy Holidays from the Team at TopRank Marketing

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B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

Lane Ellis
Lane Ellis on Dec 24th, 2020
Online Marketing News

2020 December 24 2Checkout Chart

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely to rate third-party ad platforms as having done a good job of explaining how data is being used. MediaPost

LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products
LinkedIn (client) has launched new product highlighting features to company pages on the platform, in the form of a products tab, allowing digital marketers to augment products with testimonials and customer endorsements, along with noting an additional forthcoming services marketplace feature, the Microsoft-owned firm recently announced. Social Media Today


B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

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Best Of B2B Search Marketing: Optimize Your 2021 With Our Top 10 SEO Posts

Lane Ellis
Lane Ellis on Dec 23rd, 2020
Search Marketing, SEO

Vibrantly colored pencils image.

Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy to help savvy B2B marketers meet the challenges this year has placed in front of us.

We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.


Best Of B2B Search Marketing: Optimize Your 2021 With Our Top 10 SEO Posts

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B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

Lane Ellis
Lane Ellis on Dec 18th, 2020
Online Marketing News

2020 December 18 MarketingCharts Chart

Some B2B Brands Are Going All-in On Digital Advertising
B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA

The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
The B2B buyer journey has changed almost entirely into all-digital experiences, and B2B marketers who rush the process by using traditional chatbots or virtual assistants risk losing customers, according to newly-released Forrester survey data. MediaPost

Facebook Expands Brand Collabs Manager to Include Facebook Groups, Adds New Group Post Options
Facebook has augmented its Brand Collabs Manager tool, with the inclusion of several new partnership location features aimed at helping influencer marketing and brand partnerships through the use of sponsored Facebook group posts, the social media giant recently announced. Social Media Today


B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

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Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 SMM Posts

Lane Ellis
Lane Ellis on Dec 16th, 2020
B2B Marketing, Social Media

Business professionals around table from above image.

In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other, and we’ve been fortunate to feature many excellent articles on our blog over the year that explore how marketers are pushing social media marketing to fuel new levels of success.

We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.


Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 SMM Posts

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B2B Marketing News: B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats

Lane Ellis
Lane Ellis on Dec 11th, 2020
Online Marketing News

2020 December 11 Influitive Chart

One-Third of B2B Tech Marketers Say They’ll Meet Their Original KPIs This Year
42 percent of B2B technology executives say they’ll meet their revised 2020 key performance indicators, while 16 just say they won’t meet KPIs — two of several items of interest to digital marketers in recently-released survey data. MarketingCharts

Year-End Global/U.S. Ad Forecasts Improve Markedly
Three recently-released global advertising spending forecasts predict a much stronger outlook for 2021 than in 2020, with improvements in the global market especially better — up an average of 7.8 percent in the studies compared to 4.5 percent for the U.S. MediaPost


B2B Marketing News: B2B Tech Marketers Hit Pre-Pandemic KPIs, Global Ad Forecasts Improve, B2B Buyer Advocacy Study, & Google’s New Ad Formats

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