Lane Ellis

Lane Ellis

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Lane Ellis on Dec 14th, 2018     Online Marketing News

2018 December 14 Headway Capital Image

Facebook relaunches search ads to offset slowing revenue
Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch

Consumers Say Brands Ask for Too Much Information
Brands asking for too much personal information is the leading cause of mistrust among U.S. consumers, at 35.9 percent. The second leading cause of mistrust is the result public data scandals at 28 percent, among several findings relevant to digital marketers in a recent Jebbit survey. eMarketer

Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? New trends report data
Instagram has continued to draw more advertising dollars than its parent company Facebook, according to new report data from Socialbakers. AdWeek

Lane Ellis

Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

Lane Ellis on Dec 13th, 2018     Web Analytics

Blue tunnel of numbers image.

Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles.

Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics.

So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so you can uncover new opportunities, make improvements, and determine whether you’re meeting your goals.

Here we share some tidbits of analytics wisdom and insights from some famous figures inside and outside the digital marketing realm.

Having the Right Data is Crucial for Measuring Success

How do you gauge success in content marketing?

At the most basic level, you want to learn how much online traffic is coming to see your content. But what should you count and what can be ignored?

Lane Ellis

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Lane Ellis on Dec 7th, 2018     Online Marketing News

2018 December 7 Outgrow Image

Facebook’s Testing New ‘Keyword Alerts’ for Groups
Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today

10 Things Cyber Week Reveals About U.S. Consumers
Mobile and click-to-collect online orders in the U.S. were up 40 percent from 2017, while 23 percent haven’t begun holiday shopping yet, two of the numerous recent revelations from the National Retail Federation. AdWeek

What Consumers Want From Brands: Transparency on Social Media
Social media transparency tops the list of what U.S. consumers want most from brands, according to recent Sprout Social survey data. Admitting mistakes and providing honest responses to customer inquiries led the list of methods customers feel demonstrate brand transparency.MarketingProfs

Lane Ellis

Spicy Twists and Tactics For Unique Content Promotion

Lane Ellis on Dec 6th, 2018     Content Marketing

A variety of spice powders on a cooking slate image.

Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics.

Now let’s dig into several spicy ways to take existing content promotion tactics and make them uniquely your own, including a smattering of flavorful insight from some of the best in the business when it comes to the art of promoting your content.

Innovate With Your Own Unique Promotion Twists & Tactics

Regardless of how many fine lists, guides, articles, or books you read about the art of promotion, if you don’t take the initiative to innovate and create something unique your marketing success will generally be limited.

Lane Ellis

Digital Marketing News: Google Updates Search Console & Map Hashtags, MarTech’s Growth, Blogging Trends & Color Psychology

Lane Ellis on Nov 30th, 2018     Online Marketing News

2018 November 30 DesignAdvisor Image

Google Search Console To Replace Search Analytics With Performance Report
Google has given notice that a new performance report will soon replace the existing search analytics collection of data in its popular Google Search Console tool. Search Engine Roundtable

40 Facts About How Color Psychology Can Boost Your Website Conversions [Infographic]
Color has long been known for playing a role in how we feel about marketing campaigns, and a new infographic explores a slew of information about the psychology of colors. Social Media Today

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers
What works well among successful bloggers was examined in a recent survey, revealing numerous fascinating trends and statistics relevant to digital marketers. Orbit Media Studios

Lane Ellis

Step Right Up! 8 Content Promotion Showstoppers For 2019

Lane Ellis on Nov 29th, 2018     Content Marketing

6 photo collage image.
Welcome to the fifth installment in our “Collective Wisdom” series of content marketing strategy articles. In this issue, we’ll dig into the multifaceted and sometimes daunting world of promoting content, featuring wisdom and examples from some of the world’s top digital marketers.

Previously we’ve covered pre-planning for content marketing success, the art of crafting powerful content, along with enduring and often-overlooked content creation best practices. Now it’s time to move on and tackle show-stopping content promotion.

Below we explore eight helpful tactics used by some of the best in the business when it comes to the art of promoting your content, with methods that will make your audience stop, look, and engage.

Showstopper 1: Unleash the Influencer Marketing Kraken

Kraken Sea Creature Image

Lane Ellis

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

Lane Ellis on Nov 23rd, 2018     Online Marketing News

2018 November 16 News Animoto Chart Image

2018 Holiday Social Marketing Trends [Infographic]
During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today

Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The Interactive Advertising Bureau’s latest report showed continuing rapid growth in digital advertising spending, reaching $49.5 billion in the U.S. during the first six months of 2018, among other findings. TechCruch

LinkedIn Re-Created Its Company Pages Experience From Scratch
LinkedIn (client) has rebuilt its Company Pages from the ground up, offering a full array of new features and updates to existing tasks, and AdWeek takes an initial look. AdWeek

Lane Ellis

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

Lane Ellis on Nov 16th, 2018     Online Marketing News

2018 November 16 News Buffer Chart Image

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)
A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer

LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign Manager
LinkedIn has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality. LinkedIn (client)

Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in the social media and marketing landscape. The New York Times

The Top Factors That Slow B2B Purchases
Data from a recent B2B survey revealed that lack of information was the leading factor slowing down purchases, one of several insights relevant to digital marketers. MarketingProfs

Lane Ellis

50 B2B Marketing Influencers and Experts to Follow Into 2019

Lane Ellis on Nov 14th, 2018     B2B Marketing, MarketingProfs B2B Forum

B2B Marketing Influencers 2018

MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference.

To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish our annual list of B2B marketing influencers speaking at MarketingProfs B2B Forum.

List Methodology: First, we pulled the list of all speakers from the MarketingProfs website. Then we added those speakers to the Traackr influencer marketing platform to crawl each speakers’ respective social profiles and start tracking their content and the impact of that content amongst their networks. Using Traackr’s algorithm for ranking, we then sorted the speakers according to their respective social influence: reach, relevance, resonance, and audience metrics.

Lane Ellis

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

Lane Ellis on Nov 9th, 2018     Online Marketing News

2018 November 9 News CallMiner Image

The Importance of Listening to Customers [Infographic]
How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot

With B2B Marketing, It’s Back to the Basics
Going back to the basics can pay off in the B2B marketing world, and the benefit of segmentation is the focus of a new customer-relationship-management-centric take on this sector of digital marketing. destinationCRM

Better People Analytics
The analytics of people has become increasingly important, with over 70 percent of firms now saying people analytics is a high priority, and the Harvard Business Review takes a close look at the trend. Harvard Business Review

Lane Ellis

Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

Lane Ellis on Nov 7th, 2018     Content Marketing

Green hedge row maze with hut.

Welcome to the fourth installment in our multi-part “Collective Wisdom” series of content marketing strategy articles.

In this episode, we’ll take a look at the value of specific strategy practices that are sometimes overlooked or underutilized when it comes to creating strong content, featuring insight and examples from some of the world’s best digital marketers.

We kicked off our series with the planning process in “How to Boost Your Content Marketing Efforts By Planning Ahead,” went forward with content creation in “The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts,” and then dug even deeper into messaging with “5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts.”

Lane Ellis

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Lane Ellis on Nov 2nd, 2018     Online Marketing News

2018 November 2 News XCart Image

The Influence of Instagram [Infographic]
MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Sponsored content on LinkedIn (client) is one of the items that can now be tracked with Google’s Campaign Manager, along with video, lead-generation forms, and carousel ads, among others. Marketing Land

Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Google has made parallel third-party tracking its default, the start of a rollout expected to make the method mandatory for video and display ads by March 2019, and AdExchanger takes a look at the changes. AdExchanger