Lane Ellis

Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Lane Ellis on Dec 23rd, 2022
Online Marketing News

Changes to California’s Privacy Law Will Affect B2B Brands
When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a look at how the new requirements will affect B2B brands and marketers. ANA

B2B Leaders Are Facing More Headwinds in Data Quality Investments
Budget concerns, lack of internal resources, and the inability to show return-on-investment (ROI) proof were cited as being among the biggest obstacles when it comes to B2B data quality investments, according to newly-released survey data. MarketingCharts

Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Happy Holidays from the TopRank Marketing Team

Lane Ellis on Dec 21st, 2022
B2B Marketing

We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bolster diverse talent, highlight industry voices and elevate the B2B industry! Thank you for letting us be a part of your brand over the last twelve months.

Our team has added major new B2B technology industry, global telecommunications and IT firms as clients. We’ve also continued to grow and expand partnerships with existing clients such as LinkedIn and many others.

The trust that many new and long-time clients continue to place in us has led to record levels of client results and retention. We are truly humbled to be able to do the work that we love.

Happy Holidays from the TopRank Marketing Team

5 Top Tips To Drive SEO & PPC Fusion

Lane Ellis on Dec 20th, 2022
B2B Marketing, Enterprise SEO, Integrated Marketing, SEO

How can B2B marketers make the best use of marketing budgets in the face of economic challenges?

When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies in the playbook, with their combined one-two punch acting as the kind of force multiplier that B2B brands are increasingly seeking.

SEO is the fundamental fine-tuning process that helps websites ensure that their relevant content is findable by search engines, and can help a brand’s information rank higher in the search engine results pages (SERPs), while PPC is the longstanding advertising method where companies pay for each click their ads receive.

When these two powerful yet decidedly different tactics are successfully combined, SEO and PPC form a cohesive tool for any business looking to make a bigger impact on its target audience.

5 Top Tips To Drive SEO & PPC Fusion

Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Lane Ellis on Dec 16th, 2022
Online Marketing News

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interest to digital marketers contained in newly-released survey data. MediaPost

Why tightly connected branding yields higher online B2B sales [Forrester Survey]
Despite 53 percent of B2B marketers noting that they have completed a purchase through a digital channel, how smoothly that process takes place is in need of improvement to reduce friction and complexity, according to recently-published Forrester Research report findings. Digital Commerce 360

Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Elevate B2B Influence: Strengthen Your 2023 With Our Top 10 B2B Influencer Marketing Posts

Lane Ellis on Dec 14th, 2022
B2B Marketing, Influencer Marketing

2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is expected to see even more marketers and brands utilizing the power of B2B influence. We’ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to and reading the TopRank Marketing blog — which will celebrate its 20th year in 2023.

Elevate B2B Influence: Strengthen Your 2023 With Our Top 10 B2B Influencer Marketing Posts

Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

Lane Ellis on Dec 9th, 2022
Online Marketing News

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek

Podcasts Are Now A Top Source of Thought Leadership Content in the US
Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data. MarketingCharts

New LinkedIn Analytics: More Insight Into Followers & Top Posts
Microsoft-owned LinkedIn has rolled out an array of new performance measurement features for posts on the professional social media platform, including new content impression and interaction data, along with updated follower demographic information, LinkedIn recently announced. Search Engine Journal

Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

Lane Ellis on Dec 5th, 2022
B2B Marketing, Influencer Marketing

Why are B2B brands increasingly turning to influencer marketing?

B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer. In B2B, some influencers go by creators, subject matter experts, industry experts, or other terms that disassociate them from the B2C influencer.

Whichever term is used, B2B influencer marketing provides an ideal way to combat disintegrating brand trust, so it’s no wonder that by the end of 2022 the B2B influencer marketing vertical is expected to reach $11.7 billion in revenue, with over 38 percent of B2B firms exploring influencer marketing for lead-generation and more, according to AdAge.

B2B influencer marketing is a many-faceted digital diamond that when done well shines brightly, however brands need to be wary of treating it like its vastly different B2C counterpart.

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Lane Ellis on Dec 2nd, 2022
Online Marketing News

Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360

3 Trends Driving The Consumerization Of B2B E-Commerce
60 percent of digital-first B2B buyers have said that they view e-commerce experiences as very important, with some 67 percent noting they switched to vendors that presented a more consumer-like experience, according to recently-released survey data. Forbes

B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles

Lane Ellis on Nov 30th, 2022
B2B Marketing

As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate.

For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s leading B2B marketers and major global brands elevate and go beyond merely being competitive, to standing out from the crowd with creative and award-winning successes. In this spirit, for nearly a year now we have regularly made a point of taking the time to congratulate and honor business marketing leaders who have recently seen career advancement.

B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles

Laser Focus: Boost B2B Marketing With Better Focus

Lane Ellis on Nov 28th, 2022
B2B Marketing

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus?

We’ve all heard the saying that it’s better to focus on those things that you can truly play a part in changing than spending time worrying about so many of the things that really are outside the scope of what we can change.

Knowing where to put our efforts to the best use and which areas to skip are skills that generally improve as we mature and grow, in both our personal and professional lives.

Let’s jump right in and take a look at how to boost B2B marketing efforts with better focus.

Laser Focus: Boost B2B Marketing With Better Focus

B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

Lane Ellis on Nov 25th, 2022
Online Marketing News

The Top 50 B2B Marketplaces: A New Ranking
B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management

Why influencer marketing, still a small slice of digital budgets, seems recession-proof
U.S. organizations are expected to spend $6.16 billion on influencer marketing during 2023, climbing from the $5 billion seen during 2022, as influencer marketing has appeared to be more resilient than other forms of marketing, with influencer marketing budgets staying strong, according to recently-published forecast data. Insider Intelligence

B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search