Lane Ellis

Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition
SEO has continued to be an effective tactic when it comes to driving leads and customer acquisitions, with the majority of digital marketers finding the practice more effective than traditional media, one of several statistics from newly-released survey data. MarketingCharts

New Report Looks at Which Tools and Creation Apps are Most Popular Among Instagram Influencers
The software, tools, and online image creation apps most-used by Instagram influencers have been outlined in a new survey of more than 1,200 influencers on the platform, with results showing that just 10 percent use Photoshop, nearly 30 percent use Lightroom, and some 4.8 percent work with Canva, according to the study. Social Media Today

B2B CX Trailblazers Listen to and Act on Customer Feedback
91 percent of B2B customer experience (CX) leaders utilize the input of employees to improve CX efforts, and 89 percent gather partner and distributor feedback for boosting CX, two of the traits highlighted in newly-released survey data of interest to digital marketers . MarketingCharts

Instagram influencer marketing activity jumps 48%, study finds
Instagram has seen rising influencer marketing efforts on the platform in 2019, climbing by 48 percent, and by 2022 influencer marketing spending is expected to grow to as much as $15 billion, according to recently released report data. Mobile Marketer

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
In 2020 marketers expect to increase spending the most on Instagram, YouTube, Google, and LinkedIn, with some 33 percent also predicting more ad spending on rising upstart TikTok, according to newly-released survey data. Facebook, Twitter, and Snapchat were the platforms expected to see the most marketers decreasing ad spend on during 2020, according to the study. MarketingCharts

Twitter Will Set Up a New Team to Explore a Decentralized Social Media Network Model
Twitter has announced the creation of a team dedicated to making a new decentralized social media platform with its Bluesky initiative, which could be built using blockchain and include algorithms favoring best-answer and healthy content, Twitter chief executive Jack Dorsey recently revealed. Social Media Today

New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]
A newly-released study of online video viewing trends offers a slew of statistics of interest to digital marketers, including that 49 percent of people watch more than five videos daily, 67 percent watch the most video using YouTube, followed by Facebook at 26 percent and Instagram with 6 percent. 36 percent watch between two to five videos a day, and 10 percent of respondents said that they watch too many to count, according to the Promo.com study. Promo

Brand loyalty remains high at 89%, driven by product and price rather than service
Loyal customers are the most likely to refer brands to others and to join loyalty programs, while being less likely to engage on social — two of many findings of interest to digital marketers in recently-released survey data, which also showed that product and price drove loyalty more than service. Marketing Land

Gmail app adds AMP for Email support for Android and iOS
Google has added AMP email support for iOS and Android devices using its popular Gmail app, giving brands new dynamic content options. Marketing Land

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer
Twitter has begun testing the ability to schedule tweets without the use of third-party tools. As Twitter confirms test, will third-party scheduling tools take a hit? Social Media Today

Facebook to pull location from ad set when creating new Lookalike audiences
Facebook has made several changes to how it allows advertisers to create lookalike target audiences, the firm recently announced. Advertisers should see quicker audience building and setup. Marketing Land