Lane Ellis

What B2B Tech Marketers Are Planning for 2019
Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, a significant increase over 2018’s 31 percent. MarketingCharts

Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers have seen good news lately, as cost-per-click (CPC) and cost-per-impression (CPM) rates have fallen at the same time that click-through-rates (CTR) have jumped, according the recent report data focusing on the third quarter of 2018. Marketing Land

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer Service
More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care. AdWeek

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
By 2020 app advertising will grow to become a $64.1B market segment, a 136 percent jump from 2017, according to new market research study data, representing a year-over-year rate of 34 percent growth. VentureBeat

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More
Google has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal

Marketers’ use of Snapchat is on the rise — but is still a fraction of Facebook and Instagram
Snapchat has seen an increase in use as a marketing platform, despite lacking some of the flexibility powerhouses like Facebook and Instagram allow, according to recent forecast data from eMarketer and others. L.A. Biz

Search Engine Marketing: Why People Click on Paid Search Ads
Seventy-seven percent of people are confident that they can recognize paid search advertisements, and 75 percent find paid search eases the buying process, according to new survey data. Clutch

Facebook relaunches search ads to offset slowing revenue
Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch

Consumers Say Brands Ask for Too Much Information
Brands asking for too much personal information is the leading cause of mistrust among U.S. consumers, at 35.9 percent. The second leading cause of mistrust is the result public data scandals at 28 percent, among several findings relevant to digital marketers in a recent Jebbit survey. eMarketer

Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? New trends report data
Instagram has continued to draw more advertising dollars than its parent company Facebook, according to new report data from Socialbakers. AdWeek

Facebook’s Testing New ‘Keyword Alerts’ for Groups
Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today

10 Things Cyber Week Reveals About U.S. Consumers
Mobile and click-to-collect online orders in the U.S. were up 40 percent from 2017, while 23 percent haven’t begun holiday shopping yet, two of the numerous recent revelations from the National Retail Federation. AdWeek

What Consumers Want From Brands: Transparency on Social Media
Social media transparency tops the list of what U.S. consumers want most from brands, according to recent Sprout Social survey data. Admitting mistakes and providing honest responses to customer inquiries led the list of methods customers feel demonstrate brand transparency.MarketingProfs