The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking.
Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a street sign invokes your old high school colors and jovial pep rallies. A friend’s choice of words causes you to blurt out a line from a classic comedy movie.
The thing is, these moments aren’t random. The memories are physically stored in your brain, and the scenarios and experiences that took place caused them to trigger in your consciousness.
Understanding this cause-and-effect relationship holds the key to effective B2B marketing that bridges brand with demand and leads to sustainable customer pipelines.