In baseball, it’s technically true that games in April matter just as much as those in September. Each win and loss ultimately carries the same weight, no matter when it’s recorded.
Still: every player, coach, and person involved will tell you they feel the added pressure of late-season games in a close pennant race. More than ever, decisions are scrutinized and moments are magnified. It’s where the stars take center stage.
The approaching end of the year invokes similar vibes for marketing leaders – especially here in the year 2022, as we gaze ahead into an uncertain future, burdened with the likelihood of a looming recession.