B2B Marketers are challenged to stand out in a sea of information overload and growing distrust of marketing and advertising. How can business to business marketers “break free” of the status quo into the hearts and minds of customers?
At TopRank Marketing we are in the business of helping marketers break free of boring with some of the top B2B brands in the world including Dell, SAP, LinkedIn, and any more.
Follow along as we guide you on a journey with leading B2B marketing experts on all things B2B: content marketing, demand gen, influencers, ABM, data, culture, transformation, creativity and so much more.
Check out the latest episode of Break Free B2B Marketing below:
Episode 9 – Sofia O’Malley of Dell Outlet on Creating a Global B2B &B2C Marketing Team
Managing a global marketing team is challenging enough–but what if you had to reach both B2B and B2C audiences? Sofia O’Malley shares how the Dell Outlet team creates killer content that gets results.