B2B Marketers are challenged to stand out in a sea of information overload and growing distrust of marketing and advertising. How can business to business marketers “break free” of the status quo into the hearts and minds of customers?
At TopRank Marketing we’re in the business of breaking free in marketing with some of the top B2B brands in the world.
Follow along as we guide you on a journey with leading B2B marketing experts in the Break Free B2B interview series published weekly.
We invite you to watch, learn, engage and share!
Episode 1 – Amanda Todorovich of Cleveland Clinic on Breaking Free with Profitable Content
Cleveland Clinic senior director of health content Amanda Todorovich sat down with TopRank Marketing president and co-founder Susan Misukanis in a Break Free B2B interview. Amanda and Susan discussed using Cleveland Clinic’s blog to not only provide answers to people searching for health-related concerns, but also finding ways to make the content profitable.
Episode 2 – Amisha Gandhi of SAP Arib on Breaking Free with Sizzle and Credibility through Influencer Content
Amisha Gandhi, vice president of influencer marketing and communications at SAP, sat down with TopRank Marketing president and co-founder Susan Misukanis in a Break Free B2B interview. Amisha and Susan took a look at a variety of integrated B2B influencer marketing topics to help break free from boring B2B, sharing creative and fun ways that add sizzle and build brand credibility.
Episode 3 – Brody Dorland of DivvyHQ on Breaking Free with Content That Lasts
Brody Dorland, co-founder of DivvyHQ, sits down with TopRank Marketing president and co-founder Susan Misukanis in a Break Free B2B interview examining how to create content that lasts. Brody and Susan explore how to move away from content campaigns and into a model that supports long-term content strategies.
Episode 4 – Clare Carr of Chief on Breaking Free with Data Informed Storytelling
Clare Carr, vice president of marketing at Chief, sits down with TopRank Marketing senior content marketing manager Joshua Nite in a Break Free B2B interview that digs in to using data to tell stories. Clare shares how to use data to build a relationship with your audience, and how data can inform creativity in content and make it both interesting and effective.
Episode 5 – Hal Werner of Mitel on Breaking Free with Analytics and Creativity
With TopRank Marketing’s Nick Nelson as host, Hal Werner of Mitel joins the Break Free B2B Series to share his enlightening views on the crucial intersection between creativity and data in digital marketing.