B2B Marketing Archives - Page 3 of 57 - B2B Marketing Blog

11 Ways Top B2B Marketers Are Breaking Free of Boring B2B

Lane Ellis on Jul 7th, 2021
B2B Marketing

How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts?

We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing.

Our third season of the Break Free B2B Marketing series of video interviews has given us a new group of experts, influencers, and future-thinkers all gathered for one purpose: sharing the ways they’ve broken free and how you can do the same for yourself, your brand, and your business.

Let’s jump right in and see how 11 influential voices in B2B marketing go about breaking through, with actionable tactics you can implement in your own marketing efforts as we head toward 2022.

11 Ways Top B2B Marketers Are Breaking Free of Boring B2B

Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence

Lee Odden on Jul 5th, 2021
B2B Marketing, Influencer Marketing

If you’re new to this series, Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and showcases conversations with industry experts on influencer marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate the practice of growing influence within and outside of B2B brands to drive thought leadership, create demand and grow revenue.

In Episode 15 of Inside B2B Influence, Justin Levy, (@justinlevy) Director of Social and Influencer Marketing at Demandbase (client) and I connected to help answer some key questions about working with influencers at a technology company. I’ve known Justin for many years and we’re both members of the esteemed Marketing Fitness Group on Facebook. His work with influencers goes all the way back to when he and Chris Brogan ran a marketing agency back in 2008.

Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence

Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations

Susan Misukanis on Jul 1st, 2021
B2B Marketing

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential about in their specialized industry.

For over a decade our team at TopRank Marketing has nurtured a strong community of leading influencers, developing close relationships with SMEs in many industries, and we’re delighted to share our latest episode of Break Free B2B Marketing.

Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations

Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers

Lane Ellis on Jun 30th, 2021
B2B Marketing, Influencer Marketing

What are some uncommon ways B2B marketers can successfully work with influencers?

One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership.

While we’ve explored many of the traditional ways B2B marketers often work with influencers, we wanted to take a look at a few of the unusual ways collaboration is taking place.

Let’s dive right in, with examples from both SMEs and marketers who’ve implemented uncommon takes on the B2B influencer partnership that can help inspire your own influencer programs.

1 — From Influencer to Long-Term Friendship

Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers

Social Significance: Why B2B Brands Value Social CX & Are Spending More

Lane Ellis on Jun 23rd, 2021
B2B Marketing, Social Media

Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)?

New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the competitive advantages that social CX offers.

Let’s take a look at some of the latest report and survey data, and see how B2B brands are changing their social media strategies and outlook.

1 — Social Helps B2B Brands Meet Customer Expectations

A new report from Sprout Social reveals how customer expectations have evolved for the brands that they follow on social media.

Social Significance: Why B2B Brands Value Social CX & Are Spending More

Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence

Lee Odden on Jun 21st, 2021
B2B Marketing, Content Marketing, Influencer Marketing

Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing. We connect with influential practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context.

In this first episode of the second season of Inside B2B Influence, I was able to catch up with the incredibly popular, talented and beloved Chief Content Officer at MarketingProfs, Ann Handley. I’ve known Ann for well over 10 years and she’s been a great friend, client and source of inspiration to me about more meaningful content marketing.

Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence

5 Common Barriers to Marketing Project Management & How to Overcome Them

Anne Leuman on Jun 15th, 2021
B2B Marketing

As a marketer, you know how important projects are.

They’re your course to success. Your path to excellence. A plan of action.

You also know just how out of sorts projects can get. Without successful marketing project management, timelines may slide, quality may slip, standards may be missed, and the work experience may suffer.

So what causes marketing projects to stray off course?

Having managed many marketing projects for TopRank Marketing, I’ve come across my fair share of barriers and challenges and learned from my experience with them. Below, I’m sharing the most common barriers to marketing project management success and how to overcome them so you can, too. And to help illustrate my points, I tapped the help of Schitt’s Creek — a show I only just started and can’t get enough of. I hope you’ll excuse how late to the party I am on that show, it’s a gem.

5 Common Barriers to Marketing Project Management & How to Overcome Them

Is ABX the Next Evolution of B2B Marketing?

Lee Odden on Jun 14th, 2021
B2B Marketing

What is the next evolution of Account Based Marketing?

ABM has gained much traction in the past few years and marketers have developed the kinds of best practices around ABM to make it one of the fastest growing innovations in the B2B mix. But what’s next?

The business world has changed since the pandemic and B2B marketing has had to pivot, transform and evolve with a digital first focus. As Jon Miller, CMO at Demandbase (client) has said, “It’s time for the next evolution in B2B go to market strategies. We can’t keep doing the same things and expect different results.”

Customer expectations and preferences have changed as well – not just during the buying journey, but across the entire customer lifecycle. It is with those changes that we can see new opportunities in B2B marketing. So, what do those new opportunities look like?

Is ABX the Next Evolution of B2B Marketing?

5 Examples of B2B Brands Rocking With Influence in 2021

Lane Ellis on Jun 9th, 2021
B2B Marketing, Influencer Marketing

How does influence help B2B brands achieve success?

Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have.

Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers.

A new LinkedIn* report of the most in-demand marketing skills has shown that digital marketing represented the biggest mismatch of skills in supply and demand. Influence is a vital element of successful digital marketing, and presents B2B marketers with a powerful tool to overcome this challenge, and the five brands we’ll examine here have each used influence in a variety of ways to achieve digital marketing success.

5 Examples of B2B Brands Rocking With Influence in 2021

Optimize for B2B Customers with Digital First Content Marketing

Lee Odden on Jun 7th, 2021
B2B Marketing, Content Marketing

The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving consumer preferences for information discovery, consumption and interaction. B2B marketing is evolved as a digital first practice and there’s no going back.

While most marketers understand it is simply not enough to rely on push marketing tactics and advertising, they still rely on these familiar and comfortable tactics.

Today’s business customers have more content choices in text, images, audio, video and interactive formats on more devices than ever. They expect more than just useful information from the brands they buy from.

Optimize for B2B Customers with Digital First Content Marketing

Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction

Susan Misukanis on Jun 3rd, 2021
B2B Marketing

In B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews features conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their specialized industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries, and we’re thrilled to share a new episode of Break Free B2B Marketing.

Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction