B2B Marketing Archives - Page 3 of 73 - B2B Marketing Blog

The Prompt Whisperer: ChatGPT’s Rising Reach In B2B Marketing & The AI Revolution

Lane Ellis on Jan 11th, 2023
B2B Marketing

How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it?

For a prototype that launched a mere two months ago, ChatGPT — which is short for generative pre-trained transformer — has initiated a surprising explosion in how people are putting the technology to use.

It’s also raised new questions that touch on the very fabric of online communication.

Let’s take a look at the technology ChatGPT and various offshoot programs offer, including some of the very real benefits it offers to B2B marketers, along with an assortment of pitfalls to avoid.

The Prompt Whisperer: ChatGPT’s Rising Reach In B2B Marketing & The AI Revolution

How Influencer Marketing Can Drive a Full Funnel Content Strategy

Joshua Nite on Jan 9th, 2023
B2B Marketing, Influencer Marketing

In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing. Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z’ers sitting poolside, endorsing your SaaS solution. At least not for your first campaign.

No, influence in B2B is all about value and credibility:

Your brand lends credibility & new audience to influencers
Influencers lend credibility & new audience to your brand
Both audiences get trustworthy, valuable content

As our recent report shows, B2B marketers are steadily increasing their influencer marketing sophistication. But despite the progress, many still think of it as an exclusively upper-funnel tactic.

Just like content marketing, however, influencer marketing works better with a full-funnel approach.

How Influencer Marketing Can Drive a Full Funnel Content Strategy

How to Create Memorable B2B Experiences for When Your Prospect Is Ready to Buy

Nick Nelson on Jan 4th, 2023
B2B Marketing, Content Marketing

The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking.

Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a street sign invokes your old high school colors and jovial pep rallies. A friend’s choice of words causes you to blurt out a line from a classic comedy movie.

The thing is, these moments aren’t random. The memories are physically stored in your brain, and the scenarios and experiences that took place caused them to trigger in your consciousness.

Understanding this cause-and-effect relationship holds the key to effective B2B marketing that bridges brand with demand and leads to sustainable customer pipelines.

How to Create Memorable B2B Experiences for When Your Prospect Is Ready to Buy

Elevate B2B Content: Learn From Our Top 10 Content Marketing Posts

Lane Ellis on Dec 28th, 2022
B2B Marketing, Content Marketing

What were the top B2B content marketing articles that published on the TopRank Marketing blog this year?

Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a significant part of the reason the need for search technology began in the first place.

We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another unique year, for a wide-range of major B2B clients. As 2023 draws ever closer, we wanted to take time to share our top 10 content marketing articles of the year — each filled with insights, best practices, research, examples, and a look at the future.

Elevate B2B Content: Learn From Our Top 10 Content Marketing Posts

Elevate B2B Search: Optimize Your 2023 With Our Top 10 SEO Posts

Lane Ellis on Dec 26th, 2022
B2B Marketing, SEO

Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn, but to also offer relevant insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us.

We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing — which will celebrate its 20th year in 2023.

To help our blog community grow its search marketing knowledge, we’re thrilled to offer our annual list of the most popular search marketing and search engine optimization (SEO) posts of 2022 we’ve published throughout the year.

Elevate B2B Search: Optimize Your 2023 With Our Top 10 SEO Posts

Happy Holidays from the TopRank Marketing Team

Lane Ellis on Dec 21st, 2022
B2B Marketing

We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bolster diverse talent, highlight industry voices and elevate the B2B industry! Thank you for letting us be a part of your brand over the last twelve months.

Our team has added major new B2B technology industry, global telecommunications and IT firms as clients. We’ve also continued to grow and expand partnerships with existing clients such as LinkedIn and many others.

The trust that many new and long-time clients continue to place in us has led to record levels of client results and retention. We are truly humbled to be able to do the work that we love.

Happy Holidays from the TopRank Marketing Team

5 Top Tips To Drive SEO & PPC Fusion

Lane Ellis on Dec 20th, 2022
B2B Marketing, Enterprise SEO, Integrated Marketing, SEO

How can B2B marketers make the best use of marketing budgets in the face of economic challenges?

When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies in the playbook, with their combined one-two punch acting as the kind of force multiplier that B2B brands are increasingly seeking.

SEO is the fundamental fine-tuning process that helps websites ensure that their relevant content is findable by search engines, and can help a brand’s information rank higher in the search engine results pages (SERPs), while PPC is the longstanding advertising method where companies pay for each click their ads receive.

When these two powerful yet decidedly different tactics are successfully combined, SEO and PPC form a cohesive tool for any business looking to make a bigger impact on its target audience.

5 Top Tips To Drive SEO & PPC Fusion

Why Great Top-of-Funnel Content Matters for Lead Generation

Joshua Nite on Dec 19th, 2022
B2B Marketing, Content Marketing

When a storm is on the horizon, everyone battens down the hatches, boards up the windows, and hunkers down to wait it out.

Right now there’s a recession on the horizon for B2B businesses, and we can see the storm preparation starting. Budgets are getting leaner, new requests met with more scrutiny, and marketers are under more pressure than ever to prove the effectiveness of their work.

This is when many marketing departments focus on lead gen, throwing everything they’ve got at the bottom of the funnel.

It’s a common response. But it’s a mistake.

Here’s why top-of-funnel marketing matters for lead generation, even if — especially if — the economic future is uncertain.

Why Great Top-of-Funnel Content Matters for Lead Generation

Elevate B2B Influence: Strengthen Your 2023 With Our Top 10 B2B Influencer Marketing Posts

Lane Ellis on Dec 14th, 2022
B2B Marketing, Influencer Marketing

2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is expected to see even more marketers and brands utilizing the power of B2B influence. We’ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to and reading the TopRank Marketing blog — which will celebrate its 20th year in 2023.

Elevate B2B Influence: Strengthen Your 2023 With Our Top 10 B2B Influencer Marketing Posts

Take the Lead with Full-Funnel B2B Lead Gen

Joshua Nite on Dec 7th, 2022
B2B Marketing, Online Marketing Strategy

The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead. Sales thinks the term should be restricted to people who are actually part of the decision-making process and currently in-market. The classic battle of marketing vs sales, but we are here to help connect the dots.

As businesses brace for a potential recession, marketers will increasingly be held accountable for the quality of leads we provide. We will need to get closer to the sales definition: People who are relevant, on the buying committee, and at least a few steps into their customer journey.

Take the Lead with Full-Funnel B2B Lead Gen