Given the rapid increase in influencer engagement amongst B2B brands over the past year, the opportunity and impact from working with influencers has become clear, especially with influencer content marketing according to the B2BIMReport:
- Results – 63% of B2B marketers agree that marketing would have better results if it included an influencer marketing program.
- Always-On Wins – 12X more marketers who run alway-on influencer marketing programs are very successful vs those running periodic campaigns.
- Impact on CX – 74% of B2B marketers agree that influencer marketing improves customer and prospect experience with the brand.
1. B2B Content Influencer Marketing defined:
The practice of engaging internal and industry experts with active networks to collaborate on content in a way that drives mutual value and helps achieve measurable business goals.