Day one of Content Marketing World was a great mix of catching up with old friends, making new ones and of course, great content. On the BtoB track I sat in on a session including speakers with two different presentations from SAS and Intel. Since they were so different, I split them into 2 posts. This is part two of that session.
Speaker: Pam Didner @pdidner Global Integrated Marketing Manager, Intel
Presentation: Intel Inside Out: How to Globalize Your Editorial Planning
Pam’s presentation covered her journey over the past year and a half to “try” and globalize Intel’s editorial planning.
Intel’s 2011 Marketing Objectives and Strategy:
– Objective: Increase Intel’s brand relevance
– The Hero (Product): Intel Core Processors (i3, i5, i7)
– Audience: IT Managers
– Communications Strategy: Signal business advantages, Stimulate interests, Engage with IT.