How does authentic content help drive better customer experience?
And how does influence help optimize B2B content marketing performance?
Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together the answers to these key questions and eight others.
Our CEO and co-founder Lee Odden explored the topics of authentic content and how influence can optimize content marketing performance during virtual presentations for the ContentTECH Summit and the IABC MN Convergence Summit, and we’ll share some of the top take-aways from his insight-filled sessions.
Let’s dig right in and look at Lee’s 10 pointers to create better B2B content with authentic influence in our age of the new normal.