“Look, I made this!”
Sharing things we create is a human compulsion that traces back to childhood. Whether you’re showing your mom a drawing so she can pin it up on the fridge, or linking social media followers to your latest blog post, it’s natural for people of all ages to proudly broadcast their creative output.
Therein lies the power of co-creation for content amplification. “If you want your content reach to be great, ask your community to participate.”
Let’s explore this approach to content collaboration from a B2B marketing perspective.
Why Co-create Content for B2B Marketing?
There are many benefits to collaborative content creation. TopRank Marketing CEO Lee Odden covered several in his writeup last year on winning at B2B influence with the magic of content co-creation. Among them: