“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson
Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as vital guideposts and benchmarking tools, especially when it comes to business strategy.
This certainly applies in my own corner of the business world: the fast-changing and critically important field of B2B content marketing.
Trends in content marketing tend to reflect broader truths, since we’re talking about the ways in which companies and customers interact and communicate. Because of this, I like to keep a close eye on new research and data as it surfaces, filing away nuggets that strike me as especially telling.