These days it seems as if every corporation has tried its hand at blogging. The more corporate blogs that exist in the blogosphere, the more difficult it becomes to gain blog subscribers by creating one that’s truly unique. To ensure your corporate blog stands out from the crowd, follow these 5 tips:
1. Talk about something other than yourself. Too many corporate marketers make the mistake of creating blogs as purely another mechanism to talk about their products and services. While increased sales and improved brand visibility may be two fundamental goals of a corporate blog, there are more effective ways for achieving those goals that just pushing product.
The most successful corporate blogs leverage product and service information with relevant industry news, human interest pieces, case studies and other useful information. That balance is what keeps readers coming back time and again.
A big part of helping companies with Search Engine Optimization and 
Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.