New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]
A newly-released study of online video viewing trends offers a slew of statistics of interest to digital marketers, including that 49 percent of people watch more than five videos daily, 67 percent watch the most video using YouTube, followed by Facebook at 26 percent and Instagram with 6 percent. 36 percent watch between two to five videos a day, and 10 percent of respondents said that they watch too many to count, according to the Promo.com study. Promo

Brand loyalty remains high at 89%, driven by product and price rather than service
Loyal customers are the most likely to refer brands to others and to join loyalty programs, while being less likely to engage on social — two of many findings of interest to digital marketers in recently-released survey data, which also showed that product and price drove loyalty more than service. Marketing Land

Gmail app adds AMP for Email support for Android and iOS
Google has added AMP email support for iOS and Android devices using its popular Gmail app, giving brands new dynamic content options. Marketing Land

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer
Twitter has begun testing the ability to schedule tweets without the use of third-party tools. As Twitter confirms test, will third-party scheduling tools take a hit? Social Media Today

Facebook to pull location from ad set when creating new Lookalike audiences
Facebook has made several changes to how it allows advertisers to create lookalike target audiences, the firm recently announced. Advertisers should see quicker audience building and setup. Marketing Land

Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Instagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer

Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
After a period of testing, Twitter has launched the ability to follow up to 300 new curated topic lists, the social media firm announced, and some marketers see the change bringing with it new ad targeting possibilities. DigiDay

Wikipedia co-founder wants to give you an alternative to Facebook and Twitter
Wikipedia co-founder Jimmy Wales has rolled out WT:Social, a new advertising-free social platform aimed at reporters, citizen journalists, and users seeking an alternative to mainstream sites such as Facebook and Twitter. Engadget

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week
Instagram is slated to start hiding the number of likes that posts have acquired in a forthcoming test. In areas where it’s already been tested, total Instagram like counts have dropped, study data has shown. Social Media Today

Female marketer leadership at ‘all time high,’ says ANA study
The number of women holding leadership marketing jobs may be at an all-time high, according to recently-released study data from the Association of National Advertisers. Women accounted for 52 percent of senior-level marketers and 47 percent of CMOs among ANA member firms, the study showed. Campaign US

B2B Marketers Are Prioritizing Measurement and Analytics Technologies
83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts
Twitter has begun rolling out the ability to follow some 300 new curated topic lists, in the form of timeline and search prompts, with a full launch slated for November 13, the social media firm recently announced. Social Media Today

30% of B2B marketers own up to delivering a ‘poor’ digital experience
Legacy system and lack of funding have led 30 percent of B2B marketers to delivering poor digital customer experiences, according to newly-released survey data, with 54 percent also noting that disjointed technology has held back their efforts. The Drum

Global B2B Firms Say It’s Tough Producing Content
71 percent of B2B marketers said they face more competition than five years ago, and 51 percent of B2B decision makers also said that poor product information and content has been their leading challenge — two of several findings in recently-released study data of interest to digital marketers. MediaPost

Report: Facebook usage drops a stunning 26% since 2017
Facebook usage has dropped 26 percent since 2017, according to newly-released report data, also showing that the social media giant’s monthly usage average fell from 14 hours to 9 among U.S. users. Fast Company

IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing
During the first half of 2019 digital advertising spending climbed to $58 billion according to new data from IAB, also showing 16.9% year-over-year growth, down from last year’s 23.1%, while mobile ad revenue led the way with the strongest growth. Marketing Land

B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B online shoppers are increasingly seeking more loyalty and ease-of-use in the buying process, new survey data reveals. Some 56% use loyalty programs, as B2B buyers look for greater B2C-like streamlining. Chief Marketer

Social media ad spend to surpass print for first time
Ad spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land

LinkedIn Launches Events to Facilitate Professional Meet-Ups
LinkedIn (client) has released a robust new tool allowing users to create and manage events pages, the culmination of a program first announced late last year, the professional social networking firm revealed this week. Social Media Today

Facebook testing ads in Groups tab
Facebook has begun allowing certain advertisers to utilize new mobile Facebook Groups ads, as part of an Ads Manager test, the social giant recently announced. Should the option eventually be rolling out to all advertisers, digital marketers will be able to target new audiences with mobile group ads. Marketing Land

LinkedIn takes the top spot for the third straight year in our annual Digital Trust Report — and Facebook remains in dead last
For the third consecutive year LinkedIn (client) has garnered the most-trusted social media platform spot, according to Business Insider Intelligence’s Digital Trust Report, which also saw Facebook ranked at the bottom. Business Insider

Instagram in-stream video ads driving more purchases than Story Ads: Report
Instagram’s in-stream video advertisements have edges out Story ads, according to new report data, with some 12 percent of consumers making a purchase after seeing a story video, while 27 percent did so after watching an in-feed video ad. Marketing Land

B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus
A new survey from Gartner reveals that there is plentiful high-quality buying information available to B2B buyers, even to the point where 50 percent view the large amount of trustworthy data at hand as overwhelming. Demand Gen Report

Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
Animated GIF image firm Giphy has partnered with Oracle Data Cloud’s analytics and measurement platform Moat to measure branded GIFs used with in-app and via mobile and desktop landscapes — a move aimed at providing greater validation to branded content on the service. Marketing Land