B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

Lane Ellis
Lane Ellis on Jan 27th, 2023
Online Marketing News

2023 January 27 MarketingCharts Chart

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement
Microsoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member mark and seen record levels of engagement, with the number of user sessions expanding by 18 percent, accompanied by revenue that grew by 10 percent during the most recent quarter year-over-year, and a ten-fold increase in newsletter creation on the platform, Microsoft recently announced. Social Media Today

2023 Global Digital Report [Meltwater / We Are Social]
During 2022 some $27.51 billion was spent on online influencer activities, which was a 20.4 percent increase year-over-year, while influencer advertising represented 4.1 percent of total digital advertising spending during 2022, a rise of 4.6 percent year-over-year, with 71 percent of brands having said that they expect influencers to play a bigger role in 2023, according to newly-released data from Meltwater’s Digital 2023 Global Overview Report. Meltwater


Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

Lane Ellis
Lane Ellis on Jan 20th, 2023
Online Marketing News

2023 January 20 LinkedIn Chart

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent
62 percent of global respondents in Edelman’s annual Trust Barometer have said that they place the most trust in businesses, topping the 59 percent achieved by second-place category non-governmental organizations (NGOs), achieving top marks for both competency and ethical factors, according to data from the newly-published survey. PRWeek

Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals
84 percent of both B2B and B2C leaders have noted that they consider customer analytics and data as very or extremely important in reaching 2023 organizational goals, while 80 percent have highlighted the importance of increasing digital channel effectiveness — two of several findings of interest to B2B marketers contained in recently-released report data. Demand Gen Report


Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data

Lane Ellis
Lane Ellis on Jan 13th, 2023
Online Marketing News

2023 January 13 MarketingCharts Chart

B2B Marketers Prioritizing Data and Technology to Succeed in 2023
86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted that centralizing and unifying data were their top priorities for making better use of data in the coming year, according to recently-released Association of National Advertisers (ANA) survey data. ANA

Microsoft eyes $10 billion bet on ChatGPT
Microsoft has reportedly been in talks to invest $10 billion in the OpenAI research organization — the group behind the popular ChatGPT artificial intelligence (AI) chatbot technology — funding that would value OpenAI at some $29 billion, and eventually see Microsoft holding a 49 percent stake in the organization. Semafor


Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data

Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

Lane Ellis
Lane Ellis on Jan 6th, 2023
Online Marketing News

2023 January 6 Insider Intelligence / Axios Chart

The Top Strategies B2B Marketers Plan to Explore in 2023
42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 percent influencer marketing — the top three new strategies B2B marketers are looking to use more this year, according to newly-publishing survey data. MarketingProfs

LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
Microsoft-owned LinkedIn has previewed an array of new features the professional social media platform plans to implement in 2023, including better search options and new job filtering criteria, LinkedIn (client) recently announced. Social Media Today


Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data

Lane Ellis
Lane Ellis on Dec 30th, 2022
Online Marketing News

2022 December 30 MarketingCharts Chart

5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — two of several findings of interest to B2B marketers contained in newly-published insight from a recent Association of National Advertisers (ANA) event which featured marketers from LinkedIn (client) and other B2B organizations. Adweek

Marketers Are Adjusting Their Brand vs. Performance Budgets Amid Economic Woes
63 percent of marketers have said that the economic recession has had an impact on consumer concerns that will affect their 2023 marketing strategies, with 33 percent pinpointing diversity, equity and inclusion (DEI) along with social justice issues, according to recently-released survey data. MarketingCharts


Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data

Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Lane Ellis
Lane Ellis on Dec 23rd, 2022
Online Marketing News

2022 December 23 DataAI Image

Changes to California’s Privacy Law Will Affect B2B Brands
When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a look at how the new requirements will affect B2B brands and marketers. ANA

B2B Leaders Are Facing More Headwinds in Data Quality Investments
Budget concerns, lack of internal resources, and the inability to show return-on-investment (ROI) proof were cited as being among the biggest obstacles when it comes to B2B data quality investments, according to newly-released survey data. MarketingCharts


Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study

Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Lane Ellis
Lane Ellis on Dec 16th, 2022
Online Marketing News

2022 December 16 MarketingCharts Image

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interest to digital marketers contained in newly-released survey data. MediaPost

Why tightly connected branding yields higher online B2B sales [Forrester Survey]
Despite 53 percent of B2B marketers noting that they have completed a purchase through a digital channel, how smoothly that process takes place is in need of improvement to reduce friction and complexity, according to recently-published Forrester Research report findings. Digital Commerce 360


Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

Lane Ellis
Lane Ellis on Dec 9th, 2022
Online Marketing News

2022 December 9 Brightedge Chart

LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek

Podcasts Are Now A Top Source of Thought Leadership Content in the US
Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data. MarketingCharts

New LinkedIn Analytics: More Insight Into Followers & Top Posts
Microsoft-owned LinkedIn has rolled out an array of new performance measurement features for posts on the professional social media platform, including new content impression and interaction data, along with updated follower demographic information, LinkedIn recently announced. Search Engine Journal


Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports

B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Lane Ellis
Lane Ellis on Dec 2nd, 2022
Online Marketing News

2022 December 2 Pega / ANA Chart

Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360

3 Trends Driving The Consumerization Of B2B E-Commerce
60 percent of digital-first B2B buyers have said that they view e-commerce experiences as very important, with some 67 percent noting they switched to vendors that presented a more consumer-like experience, according to recently-released survey data. Forbes


B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

Lane Ellis
Lane Ellis on Nov 25th, 2022
Online Marketing News

2022 November 25 IAB Chart

The Top 50 B2B Marketplaces: A New Ranking
B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management

Why influencer marketing, still a small slice of digital budgets, seems recession-proof
U.S. organizations are expected to spend $6.16 billion on influencer marketing during 2023, climbing from the $5 billion seen during 2022, as influencer marketing has appeared to be more resilient than other forms of marketing, with influencer marketing budgets staying strong, according to recently-published forecast data. Insider Intelligence


B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search

B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work

Lane Ellis
Lane Ellis on Nov 18th, 2022
Online Marketing News

2022 November 18 MarketingCharts Chart

One Way to Set B2B Content Apart from the Rest? Actively Promote It
Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — three of numerous findings contained in recently-released B2B content marketing report data. MarketingCharts

Social Media Trends 2023 [Hootsuite Report]
42 percent of organizations with more than 1,000 employees work with influencers and creators, while only 28 percent of smaller businesses with under 100 workers do, according to Hootsuite’s newly-released annual social trends report. 77 percent of marketers have said that they are either confident or extremely confident in the return on investment they get from social media when it comes to audience engagement, the report has also shown. Hootsuite


B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work

B2B Marketing News: B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend

Lane Ellis
Lane Ellis on Nov 11th, 2022
Online Marketing News

2022 November 11 Salesforce Chart

B2B brands shouldn’t fear rejection, but being unknown
91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing Week

“The marketing industry treats B2B like it’s some weird niche that we can just ignore. But B2B isn’t a niche — it’s a goldmine. Half the economy is B2B. And it’s the better half.” — Peter Weinberg of @b2binstitute Click To Tweet

Overheard at B2B World Fest: ‘Pursue passion and purpose, and profits will follow’
B2B marketing has taken a move towards offering more experimental content including sight, sound, and motion, while B2B organization employees are increasingly seeing improvements to their well-being as more important than career advancement — two of several findings of interest to B2B marketers shared during the B2B World Fest event, as The Drum examines. The Drum


B2B Marketing News: B2B Brand Awareness Data, New Salesforce & HubSpot Reports, YouTube Adds Guest Streaming, & Rising Digital Ad Spend
  • 1
  • 2
  • 3
  • …
  • 45
  • Next Page »

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn 2022 B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

SEE TOPRANK MARKETING SPEAK

How to Accelerate B2B Marketing Results by Working With Influencers

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.