Raising The Hood On B2B: Brands Say It’s Difficult To Measure Content Marketing Impact
53 percent of B2B marketers say that analytics tools are the most important, followed by 38 percent who see customer relationship management (CRM) as their top tool, and 34 percent who see system marketing automation as their most important tool — three of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost
What Drives Brand Affinity for B2B Companies?
23 percent of B2B executives said that brand trust and customer service were the top brand affinity forces, followed by 14 percent who saw price as the leading force, and 11 percent who said they considered innovation the top driver, according to newly-released survey data. MarketingCharts