Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
More than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to new survey data from Google and the National Research Group (NRG). MediaPost

Using Trust as the Driving Force Behind Marketing Strategies
61 percent of millennials are concerned about global conditions and feel personally responsible for making a difference, one of several signals of increasing opportunities for greater trust and brand integrity in marketing, and Adweek takes a close look. Adweek

Corporate America can’t afford to ignore Gen Z
U.S. Gen Z members tend to spend their money with businesses that align with their values, respond positively to autonomous sensory meridian response (ASMR) advertising, and prefer online subscription and customization, according to new research survey data of interest to digital marketers. BNN Bloomberg

Why More and More Brands Are Getting Into the Streaming Game on Twitch
Twitch, which Amazon acquired in 2014 for $970 million, has seen increasing numbers of brands advertising on the streaming platform, and recently some have been moving from traditional ad formats to the in-game action itself, a new area of opportunity for digital marketers. Adweek

Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weapon
Adobe* and Microsoft have joined forces to better compete against Salesforce.com in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters

What CMOs Are Focusing On in 2019 [Infographic]
74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talent, while improving digital marketing capabilities and boosting go-to-market processes are the most important agenda items for 2019, according to newly-released research data from the CMO Council. MarketingProfs

What the Numbers Say About Mobile’s Place in B2B Marketing
The opportunity for more mobile-friendly B2B content is ripe for progressive B2B marketers, especially those working to offer greater trust and understanding, according to research of interest to digital marketers from MarTech Advisor. MarTech Advisor

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn announced a new partnership with Adobe that will bring a greater selection of LinkedIn’s (client) account-based marketing features to users of Adobe Experience Cloud, and expand ad targeting with Marketo Engage and Microsoft Dynamics 365 for Sales. Social Media Today

The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report
U.S. adults are still spending an average of 10 and a half hours consuming media — the same as in 2017 and 2018 — a signal that consumption time has plateaued, according to newly-released report data from Nielsen. Adweek

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]
B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost

Facebook testing features that let Pages archive and share Stories
Facebook has tested optional methods allowing business pages to archive and share Facebook Stories, potentially paving the way for increased exposure beyond the current reach of Facebook Page fans, the social media giant recently noted. Marketing Land

2019 Social Media Influencer Benchmarks
Social media influencer benchmarks are examined in a recently released report from Trust Insights that looked at some 50,000 influencers on each of the major three social influencer platforms. Trust Insights

Marketers less concerned about data tech, IAB annual report finds
Digital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today

Podcast Growth Is Popping in the U.S., Survey Shows
The number of U.S. podcast listeners grew at the fastest rate since Edison Research began tracking statistics in 2006, and with young listeners also on the rise, podcasts may have reached a tipping point, which the New York Times explores. New York Times

Twitter debuts new analytics tools for publishers focused on improving video engagement
Twitter has released a slew of updated and new analytics tools, with Media Studio additions aimed at helping digital marketers achieve better video engagement rates by examining more data, the firm announced. TechCrunch

B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
B2B marketers at technology firms largely expect budget allocation to increase or remain the same during 2019, and 44 percent expect to increase paid media spending, two of numerous findings in a new report from Spiceworks. MarketingProfs

Do People Actually Want Personalized Ads?
A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according to new data from eMarketer that examines several recent reports. eMarketer

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing
By 2023 U.S. digital marketing is expected to grow at a 9 percent compound annual growth rate, reaching $146B, with more spend moving to the growing voice search segment, according to new Forrester report data. Marketing Dive

Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Google released data showing that advertisers who use Accelerated Mobile Pages (AMP) display ads have higher return on investment (ROI) and click-through-rates (CTR) when used on dedicated AMP pages, including a 12 percent increase over 2018. Marketing Land

Do Marketers Think Their Strategies Are Successful? [Study]
Marketing strategy success rates for marketers in both B2B and B2C fields are the subject of new report data, showing that 62 percent view their strategies as only somewhat successful when it comes to achieving primary campaign objectives, one of several key revelations contained in the report. MarketingProfs

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko

Influencers and Instagram Stories: A Perfect Marriage?
Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. eMarketer

Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B marketers
Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost

Do Agencies Practice the Content Marketing They Preach? [New Research]
Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute

LinkedIn debuts LinkedIn Live, a new live video broadcast service
LinkedIn (client) has began launching a live video feature, LinkedIn Live, to build on the success of its standard video offerings which are already the fastest-growing format on the platform, the firm has announced. TechCrunch

In-app ad spend grows but KPIs slow to catch up, study finds
Advertisers are spending 45 percent of their budgets on mobile formats, and 92 percent of firms expect to see those budgets expand during the next year, two of the take-aways from a new joint survey from Forrester and PubMatic. The Drum

New Inc. 500 and Social Media Use Study from UMass Dartmouth
A new look into how Inc. 500 firms use both paid and organic social media advertising comes from the Center for Marketing Research at the University of Massachusetts Dartmouth, and offers a slew of useful information for digital marketers. UMass Dartmouth

LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips
LinkedIn (client) has topped the 610 million user mark, with 40 percent using the site daily — two of the statistics from a guide the firm recently published, also offering best practices and social media management tips. Social Media Today

YouTube expands test of its Instagram-like Explore tab to more devices
YouTube has recently expanded its Explore tab test to surface more video content that would not show up using traditional recommendation algorithms, now available on more devices. TechCrunch

40+ Video Marketing Statistics for 2019 [Infographic]
Video’s prominence in the social media marketing landscape has continued to expand, with some five billion videos viewed daily on YouTube alone, and a new report and infographic from Renderforest dig into some of the numbers behind the growth. Social Media Today

Exclusive: Snapchat weighs what was once unthinkable – permanent snaps
Snapchat has considered making public posts made by its users permanent, sources have told Reuters, in an effort to make it easier for news discovery platforms to share snaps. A possible new option to disclose user identities for public snaps was also reportedly in the works. Reuters