The closing keynote on Wednesday at ad:tech New York was presented by Christian Oestlien the Head of Social Advertising Products at Google. The opening of Oestlien’s presentation featured an example of Google+’s new Hangout feature shot live at a Black Eyed Peas Concert. Fans were given an opportunity to interact with the music sensations in real time. Black Eyed Pea’s frontman will.i.am is noted as saying “This isn’t behind the music, this will become the music.”
Since launching in June, Google+ has already acquired over 40 million active users. Users have also uploaded over 3.5 billion photos in those short months. According to Oestlien the goal of Google+ for enable marketers to interact with their fan base in a way that they never have before. When developing Google+ the team set out to see how they could influence and impact as well as improve that way that marketers are utilizing Online Marketing today.