Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media, trust, and personalization.
Scott, who was a classics major, began by noting that much of human nature is constant all around the world, with people holding the same shared motivations, including many great human truths behind what we do that still apply today — perhaps more than ever.
We’re faced with a huge trust deficit, however, as confidence among us in general has plummeted, which Scott sees as a primary gap to be filled.
I’ve been attending WebmasterWorld’s 
From the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description).
Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service – a potent digital marketing tool. Tony Hsieh, CEO of Zappos, kicked off day one of PubCon 2009 with a keynote on the importance of delivering happiness through service.
What I like about Pubcon is that the conference organizers don’t try to be the same every year. For example, they mix up the keynote speakers from a variety of backgrounds including people from outside the search marketing industry (Author Malcolm Gladwell, Craig Newmark of Craigslist and this year Tony Hsieh from Zappos).
