Social Media Marketing World Archives - Online Marketing Blog

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades.

While that may be the case, times have changed.

The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about who they partner with. However, our Influence 2.0 report with Altimeter Group and Traackr found that 57% of marketers say influencer marketing will be integrated in all marketing activities in the next 3 years.

Last week at Social Media Marketing World, TopRank Marketing CEO Lee Odden took the stage to help marketers transition influencer marketing from something they’d like to do, to something they can execute strategically.

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18

Ashley Zeckman Content Marketing, Social Media Marketing World

“So much time and so little content to create.” – Said no one ever

Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult.

So, when you don’t have an unlimited budget or execution resources, what can you do?

One way to create more impactful content, is to encourage and support the creation of user generated content (UGC).

But does it really work? According to TapInfluence, 92% of consumers turn to people they know for referrals above any other source. Additionally, 88% of consumers trust online reviews written by other consumers as much as they trust recommendations from their personal contacts.

7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18

2018 – 50 Top Social Media Marketing Influencers

Lee Odden Social Media, Social Media Marketing World

It’s that time of year again for the conference extravaganza known as Social Media Marketing World. Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn from and follow.

Why are these people influential? That’s a great question. I would answer with, “Why is anyone influential?”. Because they have specific expertise that they share publicly, consistently and in a way that improves the knowledge, skills and perspectives of those who follow them.

2018 – 50 Top Social Media Marketing Influencers

The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

Joshua Nite Influencer Marketing, Marketing PR Conferences, Online Marketing, Social Media Marketing World

We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention.

During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return $9.60 for every dollar invested. Campaigns that include influencers have shown a 10x increase in conversion rates. And those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention.

Clearly, influencer marketing deserves the buzz it’s been getting. But most marketers are just getting started. There’s plenty of activity, but not much strategy. It takes a concentrated, strategic, sustained effort to fully realize the benefits.

The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean

50 Social Media Marketing Influencers to Follow in 2017

Lee Odden Influencer Marketing, Marketing PR Conferences, Social Media, Social Media Marketing World

The topic of Social Media Influence has really taken off since we first published this list.

Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote and engage communities. Where is it all leading? Who is on the front lines and in the captain’s chair when it comes to making sense of social media marketing for brands big and small?

50 Social Media Marketing Influencers to Follow in 2017

Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

Caitlin Burgess B2B Marketing, Social Media, Social Media Marketing World

While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy.

But despite its potential, Pinterest hasn’t exactly been embraced by B2B. In fact, just 14% of B2B marketers say they use Pinterest to distribute their content, according to Content Marketing Institute and MarketingProfs’ B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America report.

One big reason for this may be that B2B companies struggle to find a way to fit in on a visual platform like Pinterest. Oftentimes, a B2B company’s products and services don’t always have a recognizable physical presence or give off an exciting vibe—which B2C brands typically have going for them.

Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

Ashley Zeckman Social Media, Social Media Marketing World

Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing.

From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

Learn How to Create a More Effective Influencer Marketing Strategy

Ashley Zeckman Influencer Marketing, Social Media Marketing World

“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden

In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people.

I remember that one of my first experiences with influencer marketing was an interview that I did with Avinash Kaushik (that was of course facilitated by Lee Odden). I was overwhelmed by how humble and happy he was to collaborate with me. Why? Because Lee and the team at TopRank Marketing had found ways to feature him previously and begin building that relationship.

Learn How to Create a More Effective Influencer Marketing Strategy

8 Building Blocks to Create a World-Class Social Care Program

Jolina Pettice Social Media, Social Media Marketing World

We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries.

And here’s why. Most companies are barely set up to meet expectations, let alone exceed them. So when they fall short, they are falling short of the bare minimum, creating friction and negative experiences between the brand and its customers for everyone to see.

Add that to the fact that some companies are doing it so well and therefore aiding an increase in customer expectations. In fact, customers now expect a response in an hour or less after reaching out to a company.

For the first time at Social Media Marketing World, there were sessions dedicated to building a social infrastructure to enable your company to exceed customer expectations.

8 Building Blocks to Create a World-Class Social Care Program

5 Secrets for Developing a Successful Client and Agency Relationship

Ashley Zeckman Digital Marketing, Social Media Marketing World

Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally kept marketing in-house and are just now dipping their toe in the water.

No matter what stage they’re in, every brand has questions about how to best work with a digital marketing agency and make the most of the relationship. To help answer those burning questions, TopRank Marketing CEO Lee Odden participated in a panel along with Mitch Joel and Jessika Phillips at Social Media Marketing World that tackled some of the questions that everyone has, but are afraid to discuss.

Below you’ll find answers to 5 of the top questions that many people have about what to do and what to avoid to develop a successful client and agency relationship.

5 Secrets for Developing a Successful Client and Agency Relationship

Learn How to Compel Your Audience to Act with These 3 Storytelling Tips

Jolina Pettice Online Marketing, Social Media Marketing World

When you hear the phrase “once upon a time…” your mind likely flashes to some of your favorite childhood stories. But what exactly is it that you remember about these stories, is it:

The conflict between Cinderella and her stepmother, that didn’t stop her from finding a happy ending?
The irony that Jack won a ticket on the Titanic at the last possible moment, only to slip away into the icy waters of the Atlantic?
The various social norms that were crossed, broken or all but forgotten in Alice in Wonderland?

Learn How to Compel Your Audience to Act with These 3 Storytelling Tips

2016: 50 Social Media Marketing Influencers to Follow

Lee Odden Influencer Marketing, Marketing PR Conferences, Social Media Marketing World

One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego.

Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched.

At the center of the conference is the program featuring big name speakers like Gary Vaynerchuck, Guy Kawasaki and Mari Smith. There are over 100 speakers in all that will be giving presentations and imparting their knowledge.

With such a concentration of authority, expertise and industry influence, I wanted to see who the most influential speakers are, relative to “social media”. The influence of a speaker affects who follows who and can guide which presentations to attend.

2016: 50 Social Media Marketing Influencers to Follow

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