When you googled “what is search intent,” you had the informational intention to seek out an answer to your question and learn more about a topic you’ve been hearing about.
As you can see, we understood that intent and wrote this blog post to answer your question. In other words: you’ve clearly come to the right place!
Search intent isn’t a “new” concept in SEO, but it is a surprisingly overlooked concept, especially in B2B. This is a problem for a couple reasons:
First and foremost, there’s the scary reason. As SEO becomes more and more competitive and third-party cookies go the way of the dinosaur, B2B businesses really have their work cut out for them if they want to stand out. Just targeting high-volume keywords isn’t going to cut it anymore; we’ll need to reach the right audience with the right message using the right keywords.