Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy for search. And while the old days of keyword stuffing and other black-hat SEO tactics are behind (most marketers), there’s two constants that remain the same for driving organic search results: The importance of good content and getting credible links to that good content.
In fact, Google’s former Search Quality Senior Strategist and current Partner Development Manager, Andre Lippattsev, made it official in a recent interview stating that content and backlinks were the top two ranking factors in Google’s elusive algorithm.
As a result, there’s little doubt that we marketers must create something irresistible for searchers and search engines if we want to score good results.
Whether it was at 
Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says 
Just about every day I do a Q and A with someone new related to 
Linkbuilding has to be one of my favorite aspects of 
For many people who have grown up celebrating Thanksgiving, the holiday for giving thanks has a underlying theme: Winning the wishbone. Besides the mounds of wonderful food and extended family gathered at many US households, there might be plenty of turkey to go around, but there is only one wishbone.
With 
For many companies, an ideal world involving Search Engine Optimization would be simple, quick and a one-time task to check off a list. An organization would create a website, optimize its content for target keywords and promote the site. Soon, the website would acquire a strong number of inbound links and start ranking for those target keywords. End of story.