Cited by Forrester, Gartner and numerous business publications as a leader in the world of B2B Influencer Marketing, TopRank Marketing is committed to helping level up the best practices, strategies and craft of our industry.
In addition to publishing numerous blog posts, presentations and case studies, in 2020 we published the first ever research report specifically about B2B Influencer Marketing: The 2020 State of B2B Influencer Marketing Report. For the report we partnered with top marketing executives from 20 B2B brands including AT&T Business, Dell, IBM, LinkedIn, SAP and more to share their insights into influencer marketing.
As an extension of the B2B Influencer Marketing Research, we’ve launched a new show called Inside Influence featuring interviews with B2B marketing insiders featured in the report about what’s working and what’s not in the world of influencer marketing. Hosted by TopRank Marketing co-founder and CEO Lee Odden, the first season of Inside Influence features B2B influencer marketing experts from Adobe, Dell, LinkedIn, SAP, Spirion, Oracle, and Traackr with more episodes being published through the end of the year.
Check out the first Season of Inside Influence below where topics include:
- The Value of B2B Influencer Marketing
- The Power of Always-On Influence
- Behind the Scenes with Influencer Marketing Operations
- Thought Leadership and B2B Influence
- Award Winning B2B Influencer Marketing
- The Power of Mutual Value for Influencer Marketing
Inside Influence Episode 01: Adobe’s Rani Mani B2B Influencer Marketing Advantage
Inside Influence Episode 02: LinkedIn’s Garnor Morantes Talks Aways On Influencer Marketing
Inside Influence Episode 03: Ursula Ringham from SAP on B2B Influencer Marketing Operations
Inside Influence Episode 04: Janine Wegner from Dell Technologies on Thought Leadership and B2B Influence
Inside Influence Episode 05: Jen Holtvluwer from Spirion on Award Winning B2B Influencer Marketing
Inside Influence Episode 06: Amisha Gandhi from SAP on the Power of Mutual Value Influencer Marketing
Inside Influence Episode 07: Pierre Loic Assayag from Traackr on Influencer Marketing Software ROI
Inside Influence Episode 08: Srijana Angdembey on the intersection of Influence and Customer Experience
Inside Influence Episode 09: Brian Solis How B2B Influence Adds Value to the Customer Experience
We’ll continue updating this page with more episodes featuring top B2B influencer marketing practitioners discussing topics, tips and strategies that will prepare you for success in 2021 and beyond.