What does the word “work” mean to you?
A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.”
But how do we know which tasks to tackle first? Or what specifically needs to happen in order to achieve our purpose?
That’s where project management comes in.
And for B2B marketing agencies or teams, there are a lot of nuances when it comes to project management. Launching several campaigns at once. Racing to meet tight deadlines. Ensuring important milestones are met and in the right order. These are not your typical projects. And the typical approach to project management just won’t cut it.