While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics.
Vanity metrics are metrics that may look impressive on the surface but do not provide meaningful insights into the performance of a marketing campaign or business. They are called “vanity” metrics because they make us feel good but are ultimately superficial and not indicative of real success. Some examples of vanity metrics for marketers include:
- Likes and followers on social media: While having a large following on social media may look impressive, it does not necessarily translate into actual engagement or conversions.