With distrust of brands and advertising at all time highs, human to human connections and networks of people are more important than ever for B2B marketers. Finding the time to network is also a challenge as expectations of marketers to do more with less persists amongst the ongoing pandemic and rising inflation. So how can marketers create new professional connections that endure, and strengthen their existing business relationships?
With ostensibly more ways than ever to find new connections both online and off, the task can seem overwhelming.
Luckily, by making clear goals and putting a strategy in place to achieve them, marketers can start truly tapping into the power of building new connections and making them — along with existing ones — stand the test of time.
