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5 Standout Traits of the Best B2B Content Marketers

Nick Nelson
Nick Nelson on Jan 24th, 2021
B2B Marketing, Content Marketing

Traits of the Best B2B Content Marketers

My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set realism aside and dream up the most legendary, dominant athletic specimen imaginable. On the basketball court, no real-life point guard would be able to match up against “Dimes McGee,” my customized 7-foot-10 wunderkind with 99 ratings for shooting, passing, ball-handling, speed, and defense. Talk about optimization!

What if you could “create a player” in B2B content marketing? Which attributes would you want to max out in order to fabricate the most successful practitioner possible? It’s a fun and interesting question to contemplate, in large part because the answers now are different than even a few years ago.

Which traits and characteristics define the most effective B2B content marketers in 2021?


5 Standout Traits of the Best B2B Content Marketers

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B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting

Lee Odden
Lee Odden on Jan 22nd, 2021
Marketing Industry News

Edelman 2021 Trust Barometer

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman

What Are B2B Marketing Leaders Measuring: Five Key Takeaways from Forrester’s SiriusDecisions 2020 Metrics Study
Forrester’s study asked worldwide B2B leaders which metrics appear on their company’s top-level dashboards. Key insights include: Leadership attention is precious, High-growth companies focus more on the customer lifecycle and others. Forbes

New Study from SEMRush Shares Top Goals for Content Marketers in 2021
79% more quality leads, 74% more website traffic, 57% improve brand reputation, 47% improve customer engagement and loyalty. eMarketer


B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting

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5 Inspiring Reasons For B2B Marketing Optimism in 2021

Lane Ellis
Lane Ellis on Jan 20th, 2021
B2B Marketing

Happy business woman smiling image.

How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength?

As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year can look especially to the five reasons we’ve gathered here for being optimistic about the many positive opportunities and experiences that 2021 holds in store.

Let’s jump right in and take a look at five inspiring reasons for B2B marketing optimism in 2021 and beyond.

1 — We’re More United As Teams & As Communities

Despite the difficult pandemic challenges of 2020 that have continued into 2021, B2B marketers have gained a newfound understanding of the power of successful teamwork, even as remote work has typically meant less physically time together.


5 Inspiring Reasons For B2B Marketing Optimism in 2021

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Top B2B Marketing Trends for 2021

Lee Odden
Lee Odden on Jan 18th, 2021
B2B Marketing

Top B2B Marketing Trends 2021
Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include:

Top 10 B2B Digital Marketing Trends in 2020

  • Personalization
  • Video content and live video
  • AI and Machine Learning
  • Voice engagement and Podcasts
  • B2B Influencer Marketing
  • Content Marketing
  • Chatbots and Conversational Selling
  • Customer Experience
  • Visual and Interactive Content
  • ABM

Top Digital Marketing Trends for 2019

  • Live, Interactive Video
  • Voice Search
  • AI/Machine Learning/Chatbots
  • Data/Privacy/Transparency
  • Influencer Marketing 2.0
  • Purpose Driven Brands and Gen Z

Top B2B Marketing Trends for 2021

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B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

Lane Ellis
Lane Ellis on Jan 15th, 2021
Online Marketing News

2021 January 15 MarketingCharts Chart

The Top Barriers to Creating Great B2B Content [Study]
Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

Google My Business launches new performance reporting
Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land

The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today


B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

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Break Free B2B Marketing: Oliver Christie on Making Life Better With AI

Susan Misukanis
Susan Misukanis on Jan 14th, 2021
B2B Marketing, Video Interviews

Oliver Christie of PertexaHealthTech Image

Just what is a B2B influencer, and what do they actually look like?

In our third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.

Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.”

Offering up all of those boxes and more is Oliver Christie, chief artificial intelligence (AI) officer at PertexaHealthTech, who we’re delighted to be profiling today.


Break Free B2B Marketing: Oliver Christie on Making Life Better With AI

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5 Unconventional Sources of Customer Feedback for B2B Marketers

Lane Ellis
Lane Ellis on Jan 13th, 2021
B2B Marketing

Busy business-people climbing stairs image.

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places?

Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including:

  • Monitoring Social Media Activity
  • Customer Experience Surveys
  • Feedback Forms
  • Website Data Analysis
  • Customer Reviews & Other User Generated Content
  • Direct Interviews
  • Testimonials
  • Usability Test Data
  • Sales & Customer Service Team Data

There are many other traditional ways as well, and each method excels in its own specific way, holding the promise of providing insightful information about customers or prospective customers.


5 Unconventional Sources of Customer Feedback for B2B Marketers

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How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

Lee Odden
Lee Odden on Jan 11th, 2021
B2B Marketing, Influencer Marketing

Keys to Success B2B Influencer Marketing 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months.

Why the confidence? 77% of marketers say their prospective customers rely on advice from industry experts with 84% engaging influencers to create brand awareness and 69% counting on influencers for lead generation.

Influence plays a role across the entire B2B customer lifecycle from awareness to advocacy and with B2B marketing going decidedly digital during the pandemic and uncertainty of 2020, the importance of peer, expert and influencer recommendations through social and digital media are more important than ever.


How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

Lane Ellis
Lane Ellis on Jan 8th, 2021
Online Marketing News

2021 January 8 Fortella Chart

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable


B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

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How B2B Marketers Can Get Closer to Their Customers

Joshua Nite
Joshua Nite on Jan 7th, 2021
B2B Marketing, Content Marketing, Online Marketing

Professional with cellphone and laptops image.

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade.

When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” 

Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.

To our credit, I think marketers already knew this. We just had to convince the rest of the organization. 

For the most part,  we marketers have more leeway to choose the best way to reach our audience. And, of course, with that freedom comes responsibility. 


How B2B Marketers Can Get Closer to Their Customers

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5 More Handy Tools For 2021’s Busy B2B Marketers

Lane Ellis
Lane Ellis on Jan 6th, 2021
B2B Marketing

Happy businesswoman using multiple devices image.

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.

Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts.

We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy.

Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories.


5 More Handy Tools For 2021’s Busy B2B Marketers

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Pitfall! Steering Clear of 5 Common B2B Content Marketing Missteps

Nick Nelson
Nick Nelson on Jan 5th, 2021
Content Marketing

Woman Jumping Over Pitfalls Image

It’s been almost 40 years since Pitfall!, the classic side-scrolling platformer for the original Atari, was first released. David Crane’s creation went on to become one of the first console video game hits, selling more than 4 million copies, and is now remembered as an influential breakthrough for the medium.

Why did Pitfall! gain such rampant popularity? Because it was realistic and relatable!

I’m not talking about the pixelated 2D graphics or exotic jungle setting. I’m talking about the basic premise of problem-solving. The game is full of traps, hazards, and challenges, but there’s always a way around them. “Oh hey, a giant pit full of alligators. How will I get to the other side? Perhaps by grabbing hold of that swinging vine…”


Pitfall! Steering Clear of 5 Common B2B Content Marketing Missteps

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