Online Marketing Blog - TopRank®

The Psychology of Advertising: Thinking vs. Feeling [Infographic]
Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs

LinkedIn to Integrate Groups into the Mobile App
LinkedIn (client) has announced changes focused on streamlining discussion and comments in LinkedIn Groups, with threaded replies, mobile integration, and other improvements. Search Engine Journal

‘Instagram playgrounds’ for the hashtag obsessed are taking over U.S. cities
Instagram has been creating real-life photo-op playgrounds, but how can marketers and brands utilize interactive pop-ups? NBC News

How B2B Audiences Engage With Business Content Online
A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch

Facebook pages with large U.S. following to require more authorization
Facebook is requiring two-factor administrator authentication for large U.S. pages, a move that will also come to Instagram in the coming weeks. Reuters

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
Along with its first redesign in over a decade, Reddit places its hopes on boosting engagement, and perhaps attracting more advertisers. Marketing Land

How GDPR Is Moving Ad Budgets Toward Private Marketplaces.
A new survey looks at U.S. marketers’ changing attitudes about programmatic ad spending since the European Union’s GDPR regulations took effect. eMarketer

Facebook redesigns biz Pages for utility as feed reach declines
Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch

Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook changed how its API is utilized by some 60K apps, including Twitter’s, doing away with cross-posted auto-tweets unless going through the more limited posting options of Facebook’s Share feature. Marketing Land

Move Over Millennials: It’s Time To Discuss How To Win With Generation Z Moms
An examination of digital native Gen Z moms and their online brand engagement traits and habits. Forbes

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So
A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost

Google Has A Podcast App, But Does It Have A Podcasting Strategy?
Google is expected to increase the prominence of podcasts in all search results, expanding on limited tests it’s done with Android and Google Assistant SERPs. Forbes

Huge chunk of young people believe advertising does not welcome diversity
New survey data examines inclusion and diversity in advertising, and how far the industry may still have to go. Campaign US