B2B Marketing Blog - TopRank®

Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM
28 percent of B2B marketers have indicated that they had significantly better sales and marketing alignment after implementing an account-based marketing (ABM) program, with 47 percent observing a moderate increase in alignment between sales and marketing, while some 53 percent noted that ABM generated greater revenue than other marketing efforts, according to newly-released survey data. MarketingCharts

Report: 77 percent of marketers are planning metaverse experiments
94 percent of U.S. marketing decision-makers have said that they see the metaverse as a new opportunity for reaching potential customers, with 77 percent expecting to experiment with the developing technology, while some 73 percent said that social media was growing in importance, recently published survey data has shown. Mobile Marketing

What Delays the B2B Buying Process?
30.2 percent of B2B buyers have said that a business’ reputation both online and offline is the top factor when it comes to selecting a specific B2B service, with 20.9 percent pointing to online ratings, 18.6 noting price and service comparisons, and 14 percent who said client testimonials, according to newly-released survey data. Additionally, 29.3 percent of B2B buyers said that price disagreement was their top reason for buying process delays, the survey also found. MarketingCharts

2022 Video in Business Benchmark Report
2021 saw a 178 percent increase in the number of business videos created, with 80 percent being user-generated, recently-released business video report data has shown. Some 98 percent of business video users have said that video has a conversion rate that is the same or better than any other type of content, according to the report data. Vidyard