The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience.
In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital, Content & Creative at Dun & Bradstreet. Our mutual connections have only the best things to say about Lucy and in this generous interview you’ll learn why.
You’ll learn about how influencer marketing is organized within the company, tips on handling compliance, campaign structure and favorite influencer marketing platforms.
What brought you to the world of Influencer Marketing?