Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)?
New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the competitive advantages that social CX offers.
Let’s take a look at some of the latest report and survey data, and see how B2B brands are changing their social media strategies and outlook.
1 — Social Helps B2B Brands Meet Customer Expectations
A new report from Sprout Social reveals how customer expectations have evolved for the brands that they follow on social media.