Happy New Year! SEO and SEM for 2004

What a year it’s been. Am very optimistic about 2004 for online marketing. The one thing you can count on in regard to marketing online is that things will change. Convergence of SEO and public relations tactics, more active involvement by Ad and PR agencies in SEO, not just PPC. Mergers, acquisitions, IPO’s and new technologies are most likely all in store for the search engine industry in 2004.

Here are some more formal SEO and SEM predictions for 2004:

Google Dance – Florida Update

When the Florida update occurred our site felt it like many others. On a Saturday morning, I checked a particular phrase on Google that has driven many, many new customers to us and our site was gone. I know better, but that sinking feeling set in.

About 3 weeks before, we began the process of changing our domain name from a keyword rich, hyphenated name to a shorter name that included the name of our SEO service www.toprankmarketing.com. The shorter name had already been used in radio interviews and our listing in the Marketing Sherpa Guide to SEO Firms.

Online Marketing Blog Resources

News Links

Search Engine & Marketing Blogs

Blogs on RSS and Blog Marketing

Online Marketing for High Tech in 2004

Article: Tech Firms Plan More Online Marketing
Article: Digital marketing budgets to grow
Article: 45% of Technology Marketing Budgets to be Spent on Online Marketing in 2004
Article: Technology Cos. Embrace Web Technology

With recent email legislation, will tech marketers be as enthusiastic about using email for new customer acquisition? Regardless, there’s more and more noise about paid ads within email newsletters which could open up opportunities for very targeted advertising.

Overall the research and article are promising news for BtoB tech marketers. “Confidence with the medium is encouraging marketers to allocate more money to online marketing.” Many technology companies already initiated online campaigns in 2003 that had never explored search engine optimization or PPC as a viable tactic for lead generation. That trend appears to be continuing and 2004 could be a very promising year for tech marketers that can deliver measurable results cost effectively

About Lee Odden

If your company is in need of expert search engine optimization services, contact TopRank at 1-877-872-6628 or online.

Online Marketing Blog was created to provide up to date news, resources and information on the search engine industry as well as tactics ranging from search engine optimization to blog marketing and online public relations.

Posts are made by Lee Odden, President of TopRank Online Marketing, a search marketing firm that provides search engine optimization, online public relations and blog marketing services. He is also co-founder of Misukanis & Odden Public Relations firm.

TopRank has been recognized as a leading SEO firm by TopSEOs.com and has been the only Minnesota search engine optimization firm included in Marketing Sherpa’s guide to SEO firms for the past 2 years.

Welcome to the TopRank Online Marketing blog!

I’m Lee Odden, founder of TopRank, one of the fastest growing online marketing firms that integrates search engine optimization with online public relations.This blog is a place where I’ll post current news and information related to online marketing.

You can visit the TopRank web site at