Starting with “Tech marketing rebound”, this article from BtoB lists 10 marketing trends to watch for in 2004 based on comments by top marketing, agency and industry execs interviewed by BtoB.
Additional comments:
“Search will continue to be big,” said Greg Stuart, president-CEO of the Interactive Advertising Bureau.
Keyword search made up 31% of total online ad revenue in the first six months of the year, and Stuart said it will keep growing. “Search has not peaked, and it‚Äôs not going to level off any time soon” he said. “Most people are making profits on first customer contacts with search.”
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