Yahoo vs Google

Comments | Posted by Lee Odden on Jan 22nd, 2004 in Online Marketing

Yahoo recently announced that it’s formed Yahoo! Research Labs, a team of scientists that will investigate and develop future Internet technologies. The team is led by chief scientists from Yahoo and recently purchased PPC firm, Overture.

If you’re not familiar, Google Labs has been around for quite a while. Cool tools like voice search and Google deskbar as well as features like Google News have come out of the Google Labs initiative.

With Yahoo discontinuing to use Google search results soon, Yahoo is clearly positioning itself to edge in more aggressively on the market share it once had from Google. With Inktomi soon to replace default search results on Yahoo, businesses that rely on traffic from Yahoo will do well to ensure their rankings are also prominent within Inktomi. Otherwise, when the changeover happens, traffic from Yahoo may all but disappear.

In the end consumers and searchers should win as a result of more aggressive competition to deliver better search functionality yields a more satisfying search experience .