Online Marketing Blog

Maybe I should call this the “Friday Online Marketing Blog” since it appears I’ve only been posting on Fridays lately. Business is keeping

Search Engine Strategies, San Jose CA is coming up next week. Should be an excellent event. I may not have too many posts during the event but will have plenty to say when I get back.

Microsoft Launches Beta Version of NewsBot - Tests news service on MSNBC site drawing from more than 4,800 sources.

Overture Launches Search Optimizer - Tracks and manages campaigns and allows advertisers to automate keyword bidding based on performance-driven bid recommendations.

There area a few web design sites I’ve visited recently looking for resources and to see how they link to other web sites. Many web designer web sites do not link out at all. Some are very organized about it. The following link is an example of what one web design firm asks other web sites to use for the link back:

1# Blue Gecko Web Design in New York
is a full service web design firm, specializing in custom graphic interface design, content management solutions, and online multimedia including audio, video & animation. Get your Free Quote today!
http://www.bluegeckodesign.com

Google added new features to Gmail accounts recently. You can import contacts from Yahoo! Mail, Outlook, and others to Gmail by exporting your addresses to a CSV file and then using the Gmail import feature. A message signature feature and support for Mac OS X’s Safari browser was added as well.

Marketers Focus on Measurable Results - “Marketing Challenges 2004″ survey conducted by Forrester Consulting by Unica Corp., a developer of enterprise marketing management software indicated 43% of respondents said they would increase spending on the Internet. - From BtoB Online

Microsoft Buys Lookout’s Search Tool - from iMedia Connection

Google Toolbar Adds “Browse by Name” Feature. Similar to the RealNames feature from way back, you can enter a phrase in your url or address bar and if Google deems there is an exact match, that site is delivered. If not, regular search results appear.

Are Search Engines Trying to Cut Out the SEO Middle Man Or is the relationship between Search Engines and Search Engine Marketing/Optimization firms just “co-opetition”? - Article from MediaDailyNews

Digital Impact agrees to buy MarketLeap $1.5m in cash and 1.25 million in Digital Impact shares and options. Sweet!

The Daniel Brandt Toolbar from Aaron Wall’s excellent site. Get a site’s Google PageRank, Yahoo! Backlinks, & Alexa traffic rating anonymously.

Microsoft launched a very cleaned up version of it’s search engine recently with an emphasis on whitespace and simplicity.