Steve Rubel posts about RapidFeeds, a tool to create, publish and syndicate your own RSS feeds. What’s particularly useful is the tracking options.
The IceRocket search engine has a very similar RSS creation tool called RSS Builder but without tracking.
RSS creation tools offer promising applications for sites that want to promote newsletters, press releases, etc via RSS but do not want to do so through a blog. Although, I think it makes more sense to use a blog for that type of promotion so your content can get picked up by search engines as well as RSS directories and news aggregators.
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