Online Marketing Blog

Three critical components that should be considered for any blog marketing campaign include: content, frequency and distribution.

Content must be interesting and useful to your readers. Develop your unique voice and don’t be afraid to post things others will not agree to.

Frequency of posts are important as there is a direct correlation to blog popularity and the number of times it’s updated. When we started posting 2-4 times per day, our SEO blog traffic increased by 50% the first week and has continued to improve since.

Distribution of your blog is important. A common issue I hear from people new to blogs and RSS is where to find them. What’s great about blog marketing is that you can promote a blog and your RSS/Atom feed within the blogoshpere via linking in/out, through directories and blog/feed search engines. You can also promote your blog through traditional directories, search engines and web site linking. The opportunity for blog exposure is much greater than a regular web site alone.

I thought it would be useful to point to a Marketing Sherpa case study on “7 Practical Tactics to Turn Your Blog Into a Sales Machine” as well. The article is open until 3/18. I’ve posted the seven tactic titles below with my own comments.

• Seed your blog posts with keywords – Use keywords in your post titles and then update your blog software template so that those keywords are used in text links to the post, in the title tag and meta description tag.
• Report exclusive news and insight – Pay attention to your industry and keep up to date with trends and events so you can post about them.
• You don’t need to blog daily (this was relevant for the case study, but in most cases, if you want repeat visitors, frequent blog posts are critical)
• Add easy contact links to every single post – This is appropriate for the case study, but isn’t for all blogs. If your blog is editorial in nature and not an explicit sales tool, posting obvious contact information in the heading or sidebar is enough.
• Jump on incoming leads super-swiftly – Critical for any sales web site.
• Measure by qualified prospects, not total traffic (again, relevant for the case study, but if you are serving AdSense, you want quality AND quantity traffic)
• Blog elsewhere – I have just started to explore this tactic and will be “guest blogging” on at least one other SEO blog and possibly with another very high traffic tech site that is creating a new online marketing channel.

Tags: blog marketing, RSS marketing, blogging, SEO

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