Lee Odden

MSN RSS Aggregator start.com

Lee Odden     Online Marketing

MSN News Reader
MSN RSS Aggregator

I was being interviewed for an article on RSS marketing yesterday afternoon when our discussion turned to why Microsoft doesn’t offer a (RSS) news aggregator? We agreed that Microsoft seems behind on the search front lately. Microsoft is experiencing bad search karma lately with SES NYC and their marketing program.

Well, here’s a positive turn: This morning I discovered they ARE working on a RSS aggregator via SiliconBeat and Scoble. Here’s the announcement.

I’ve been trying it out and it seems to work pretty well. The site offers Web, News and Images search with pre-defined categories including: Business, Entertainment, Health, News, Science & Tech and Sports. Plus you can add your own content/feeds.

Additionally, there is a web bookmark site much like furl.net. Both the sites are checking browser versions: “We hear you: Firefox support is coming soon!”

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.